Director, Disneyland Resort Intelligence

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world.

Disney Parks is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 55 resort hotels, a top-rated cruise line and other unique vacation experiences. Through the work of our cast members, the magic of Disney comes to life for families and fans every day around the world.

Since Walt Disney opened Disneyland in July 1955, the resort has welcomed guests from around the world using creativity, technology and innovation to bring storytelling to new heights. 

Overview 

The Director Disneyland Resort Intelligence is a strategic leader responsible for advancing consumer-centric, decision-making across the Disneyland Resort. Sitting within the Disney Experience Intelligence organization, this leader partners with cross-functional teams — including Commercial, Marketing, Finance, Operations, and Technology — to translate consumer behaviors, attitudes, and experiences into actionable intelligence that informs and shapes business strategy. 

Reporting to the Vice President, Segment Intelligence, the Director will lead a team responsible for developing, executing, synthesizing, and leveraging research, analytics, and other sources of insight to inform and inspire partners.  In a rapidly changing consumer and market environment, the emphasis is on providing actionable insights – clear, objective, strategic, holistic, timely, and relevant.  The successful candidate will have proven success in shaping and delivering on a consumer centric intelligence vision, developing a roadmap, and leading a team through research execution to business application.  The director will be an inspiring and influential leader of people, projects, and partnerships.  The director will be a big thinker, collaborator, and innovator who can effectively drive results in a matrix organization, and who can deliver clarity and direction from an often ambiguous and complex consumer space.  This role is based in Anaheim, CA. 

Key Responsibilities 

Intelligence Generation & Data Integration 

• Oversee the development and execution of tracking, foundational and ad hoc research studies, including market trackers, product/experience development, and business performance diagnostics. 

• Lead the integration of consumer insight, sales measurement, and analytics into a unified, decision-ready view of the Disneyland Resort guest and market.

• Utilize innovative research and intelligence methodologies—quantitative, qualitative, behavioral and attitudinal analytics—to identify demand drivers, audience growth opportunities, and guest experience optimizations. 

• Evaluate and pilot emerging market research technologies — including AI-enabled platforms, agentic data analyst tools, and Disney's internal research applications — in partnership with Technology and Disney Experience Intelligence and Innovation.

Areas of focus include: 

• Audience growth and demand indicators 

• Purchase funnel exploration 

• Digital design experience and optimization 

• Customer journey experience enhancements 

• In-park Guest experience enhancements  

• Long-term business planning 

Business Impact & Storytelling 

• Serve as a trusted intelligence advisor to Disneyland Resort senior leadership, transforming complex research and analytics into clear, decision-grade narratives that drive commercial, operational, and technology strategies. 

• Anticipate emerging consumer, competitive, and cultural shifts and proactively brief leadership on implications and recommended actions. 

• Guide cross-functional initiatives by integrating consumer intelligence into pricing strategy, marketing campaign design, experience investments, and long-range planning. 

• Foster strong partnerships with internal stakeholders and cross functional teams to support research and analytics needs. 

Team Leadership & Development 

• Grow, lead, and mentor a high-performing, future-ready intelligence team spanning research design, execution, analysis, and storytelling disciplines. 

• Champion a culture of innovation, experimentation, automation, and continuous improvement — including AI-enabled research workflows, and executive storytelling. 

• Build talent pipelines and development paths that strengthen capabilities in research design, statistical analysis, and AI fluency. 

Qualifications 

• Bachelor’s degree in business, marketing, statistics, economics, or a related field (advanced degree preferred). 

• 10+ years of experience in consumer insights, analytics, or related fields, with at least 5 years in a leadership role. 

• Proven expertise in quantitative and qualitative research, data integration, and strategic intelligence development. 

• Strong ability to lead multiple time sensitive projects concurrently with urgency 

• Demonstrated creative and analytical thinking – from how to frame a challenge to delivering a solution 

• Proven ability to thrive in a fast paced, changing environment while effectively managing multiple projects and relationships with conflicting timelines and priorities 

• Strong communication and presentation skills 

• Experience in the entertainment, hospitality, or theme park industry is highly desirable. 

• Demonstrated experience applying AI and GenAI tools to market research workflows, including survey generation and validation, automated open-end coding, theme, persona development, executive summary drafting, and synthesis of historical research

• Demonstrated ability to lead and develop high-performing teams. 

• Strategic thinker with a passion for consumer-centric innovation. 

• Collaborative leader who thrives in dynamic, cross-functional environments. 

• Skilled storyteller who can translate data into actionable business insights. 

• Adaptable and forward-thinking, with a commitment to continuous learning and experimentation and responsible AI adoption. 

The hiring range for this position in Anaheim, CA is $185,500.00-$248,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.