The Marketing Strategy organization is responsible for driving consumer demand and achieving revenue goals for Disney Experiences (DX) as well as supporting overall The Walt Disney Company initiatives. Our goal is to deliver growth for Walt Disney World and contribute to the overall company performance. The team achieves these goals by developing commercial and communication strategies and partnering with cross-discipline teams to create campaigns that drive consumer behavior. The team also oversees the management of the plans to ensure each campaign or program is maximized across a wide range of marketing tactics.  

Reporting to the Senior Manager, this individual will support the Disney Springs business under the Walt Disney World portfolio, creating marketing strategies that support overall business goals and initiatives.  

This leader should be able to navigate the organization to mobilize partners, influence decisions, distill complex projects, analyze research or business results, and execute critical work.  This candidate will exhibit confidence and autonomy to elevate work strategically, guide diverse functional groups and persuade leaders, including senior leadership and executives. This position requires the ability to work independently with minimal oversight in day-to-day execution. 

Responsibilities: 

Lead the development and execution of innovative commercial marketing strategies and go-to-market plans to deliver business goals for Disney Springs.  

•  Lead the creative and media strategies as part of campaign development for Disney Springs that integrate across paid, owned, and earned channels

•  Leverage business and marketing analytics, consumer insight, and knowledge of the consumer journey to inform strategies and evaluate opportunities  

•  Analyze performance, needs, risk and opportunities to adapt to business changes; develop after action reviews 

•  Leverage analytics and data to influence leaders and peers 

•  Identify innovative opportunities and programs 

•  Daily and program budget management 

•  Ensure delivery of projects to drive business goals efficiently within allocated budget  

•  Maintain and oversee project tracking including status and next steps 

Requirements: 

• 4+ years in marketing strategy or related roles 

•  Solid understanding of marketing model, execution, business drivers, and tourism industry  

•  Understanding of consumer journey to help inform and shape key marketing/commercial strategies to drive business goals 

•  Ability to craft strategies based on consumer insights and data analysis

•  Commercial sensibility and familiarity with travel industry dynamics

•  Understanding of creative process and strong ability to provide clear direction to shape impactful creative work

•  Knowledge of content creation and various platforms

•  Strong presentation and communication skills with a unique ability to create strategic and compelling visual stories for all levels of leadership  

•  Ability to influence at all levels of leadership  

•  Track record of nurturing relationships

•  Excellent partnership and collaboration skills 

•  Superior professionalism 

•  Detail oriented  

Required Education:

• Bachelor's Degree in Marketing, Business, Communications, or equivalent

Preferred Education:

• Master's Degree in Marketing, Business, Communications, or equivalent

Additional Information:

This position will be located in Celebration, FL.

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

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