Areas of Responsibility 

YouTube Account Management & Oversight – UK & EMEA 

• Direct responsibility for operation and performance for all UK YouTube channels (DisneyUK & DisneyChannelUK) 

• Oversight and guidance of all EMEA YouTube accounts – supporting with evergreen content, best practice, governance and content sharing (operational support for Italy) 

• Responsibility for the optimisation and growth of UK & EMEA YouTube accounts and the successful delivery of campaigns. Working with the Senior Analyst to set benchmarks and KPIs to evolve and increase performance for maximum exposure and impact 

• Work with global and EMEA teams to ensure that EMEA needs, requirements, timings and local nuances are taken into account - sharing information in both directions 

• Set the strategy for EMEA Disney Junior YouTube content – managing full episode roll-out to support, DCP and franchise priorities in linear and Disney+ markets – taking into account the specific restrictions in each market. 

• Evolve the content strategy for each audience-lead YouTube account that is tailored to engage a UK audience. Curate content to ensure key business messaging is shared with relevant audiences i.e. Studios, DTG, DCP, TDS, DDI etc. 

• Project management and delivery (inc. post campaign analysis) across key initiatives e.g. Disney Princess positioning; Mickey In Real Life, Toy Story 30th Anniversary; audience-relevant support for theatrical and Disney+ releases etc. 

• Provide support and guidance for YouTube channel managers, advise on creative and oversee content delivery  

• Work with YouTube to ensure we are maximising our opportunity to  effectively reach and engage our target audiences on the platform 

• Keep teams updated on the latest platform developments, formats, testing opportunities, trends and innovations with the aim of improving content performance. 

• Ensure that YouTube teams are using analytic tools, dashboards and processes to enable the reporting and assessment of campaign and account success. 

• Monitor the health of EMEA YouTube channels and deliver insightful post campaign analysis reports (PCAs) 

• Communicate and implement YouTube & Creator governance guidelines and best practice as outlined by the Social Media Director. 

• Encourage collaboration by inspiring teams with shared examples of success and best-in-class content from across the business. 

• Oversee the delivery of PCAs for campaigns and franchise initiatives outlining learnings and setting benchmarks to determine success. 

• Use insights to inform and recommend new opportunities and ways of working that will improve and grow the TWDC social offering. 

• Provide support and deputise for the Social Media Director when required. 

• Act as an internal ambassador for the Cross Company social media team, communicating areas in which we can offer support and assistance when appropriate. 

Creator & Influencer Activity 

• UK lead for all influencer and creator activity in the market.  

• Work closely with legal, compliance and procurement to expand the transparency agreements we have with agencies and maintain the UK influencer database.  

• Make sure standards and practices are up to date and upheld and evolve as required. Evolve and maintain the Influencer Best Practice guidelines and roll-out across EMEA. 

• Keep up to date on key industry issues to ensure TWDC retains it’s best in class status at creator engagement and management. 

• Ensure Creator activity is measured and assessed against benchmarks and KPIs to enable success measurement 

Cross-Company Support  

• Work with markets and lines of business to gather insights and share knowledge to ensure that teams are learning from each other and any performance issues are identified and addressed with teams. 

• Point-person for YouTube across UK LOBs & EMEA markets offering guidance, best practice advice, support and advocating for their needs across all accounts 

• Support TWDC lines of business to provide consultation and support for pan-regional YouTube activity, ensuring content is relevant and localisable across EMEA handles, whilst meeting wider business objectives/goals 

• Encourage innovation by inspiring teams with shared examples of success and best-in-class content from across the business. 

Team Management 

• Manage and nurture the dedicated YouTube team: 1 x Manager (DCP-focussed) 2 x Supervisors; 1 x senior analyst; 1 x freelance producer to ensure they remain motivated and driven to deliver against objectives. 

• Identify and address areas for development and set clear targets for them to deliver against. 

• Ensure that the team is set up for success by establishing clear and efficient processes 

• Communicate any areas for celebration or concern with the Social Media Director to ensure team members are aware of expectations and have clear and honest feedback on an ongoing basis. 

Areas of Accountability 

• Accountable to the Director, Social Media, UK & EMEA 

• Responsible for the growth and performance of UK and EMEA YouTube accounts and activity 

• Responsible for ensuring quality and relevance of YouTube content 

• Keeps abreast of the evolving digital landscape and shares knowledge and guidance to further develop the YouTube expertise of the broader team 

• Works with the Director, Social Media UK & EMEA to ensure all projects come in within the approved LOB budget, achieve/ exceed benchmarks and are delivered on time. 

• Effective and efficient budget management including ensuring all payments to external vendors are managed appropriately 

• Use insights to inform and recommend new opportunities and ways of working that will improve and grow the TWDC YouTube offering. 

Skills, Experience and Professional Qualifications Required 

• Significant experience working in social media with YouTube or in a relevant social media-focussed role (client and/or agency) 

• Considerable experience working with Creators, influencers or talent to deliver social or YouTube content 

• Strong digital marketing capabilities and implementation skills 

• Strong interest in all aspects of social media and digital marketing (content, platforms, creators etc) 

• Data and process driven with an aptitude to constantly identify, evolve and develop additional skills 

• Leads by example 

• Ability to adapt quickly, manage stakeholder needs across a complex matrix organisation 

• Exceptional leadership, communication and interpersonal skills, with a collaborative approach to working with multiple stakeholders that encourages trust and buy-in and drives results 

• Confident and assertive while being diplomatic and tactful 

• Resourceful and pro-active – can resolve conflict & look for solutions and information in creative ways 

• Inspirational, team player who can continue to motivate and influence others whilst under pressure 

• Strong negotiating and influencing skills to sell in ideas, concepts and gain trust of senior stakeholders 

• Adaptable and flexible (with working hours, travel, getting things done) – a problem solver 

• Interested in trends, new initiatives, and staying one step ahead of the competition 

• Experience of working with Content Management Systems (native and third party) 

• Experience of working with both paid and organic Marketing/ Social Media/ YouTube campaigns 

• Experience of reporting and data analysis 

• Resourceful and pro-active in approach to questions - looks for solutions and information in creative ways 

• Strong editorial/ copywriting skills and an ability to identify and ideate strong creative concepts 

• Team player, problem solver, solutions oriented, and creative thinker 

• Results oriented – focused on meeting and exceeding established KPIs and prioritising to ensure projects are kept on track 

• Strong people management skills