Sr. Manager, Market & Consumer Insights

Job ID 10148539 Location Glendale, California, United States Business Disney Experiences Date posted Apr. 21, 2026

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Job Summary:

Sr. Manager, Market & Consumer Insights – Gaming

Overview

At The Walt Disney Company, magic is made by people who dream—and do. We’re searching for a versatile, strategic, and data-driven Sr. Manager, Market & Consumer Insights – Gaming to help shape the future of Disney Games. Reporting to the Head of Strategy & Insights, you’ll play a pivotal role driving strategic decision-making for all four TWDC brands (Disney Pixar, Marvel, Lucasfilm, 20th Century Studios), working at the intersection of data, consumer behavior, and next-generation gaming experiences.

This is not just a research role—it's a chance to lead high-impact projects, influence what games we make and who we partner with, and ensure our insights fuel the next wave of Disney’s iconic entertainment. If you’re as passionate about games and data as you are about storytelling, and have a knack for turning complex information into actionable strategy, you might be the magic we’re looking for.

What You’ll Do

Strategic Leadership & Analysis
- Lead and deliver large-scale, global market and consumer insights initiatives for Disney Games, including foundational studies (e.g., character studies, industry forecasting, and trend deep-dives).
- Partner with GMs and senior business leaders to inform incubation, AOP, LTP, performance benchmarking, and PR statements.
- Synthesize quantitative and qualitative data into executive-level deliverables, driving clarity and action.

Data Science & Automation
- Build and improve automated, scalable data solutions (data lakes, dashboards, reporting).
- Identify and fill data gaps, recommend new data sources, and leverage AI/technology to boost insights and efficiency.

Vendor & Budget Management
- Manage relationships with multiple external research/data vendors, maximizing ROI on an $800k+ annual insights budget.
- Oversee RFPs, contracts, and project delivery to ensure best-in-class research partnerships.

Cross-Functional Influence
- Liaise and support other general research teams across TWDC, helping bolster entertainment with a Gaming native POV.
- Elevate how Disney leverages data, technology, and insights to unlock growth in gaming and the broader organization.

Required Qualifications and Skills:

Experience:
- 8 years in consumer insights, strategy, or market research roles, ideally including time at a top consulting firm and/or within gaming, entertainment, or technology.
  - Demonstrated experience leading both quant and qual research at a global and regional scale, with hands-on data science/automation skills.

Technical & Strategic Skills:
- Deep competency in data analysis, modeling, and visualization tools (e.g., SQL, Python, R, Tableau, etc.).
- Ability to visualize data and insights, and tell an executive-level story with clear and actionable recommendations
- Proven ability to build business cases, influence C-level audiences, and frame insights for executive action.
- Passion, curiosity, and subject matter depth in gaming, consumer trends, and the evolving entertainment landscape.

Leadership & Collaboration:
- Track record of managing complex projects.
- Outstanding communication, collaboration, and senior stakeholder management skills.
- Comfort with ambiguity and rapid iteration.

Education:

Bachelor’s degree in Statistics, Data Science, Market Research, Consumer Science, Economics, or a relevant field required.

Preferred Education:

Advanced degree (PhD, Master’s) in a quantitative discipline or comparable research/analytical training preferred.
Time in PhD can be considered as part of the 8 years depending on nature of degree, program, and results

Additional Information:

It is recommended to include or to prepare a portfolio of visualized data with case studies, market insights, and experience, etc. Please ensure any confidential or proprietary information has been redacted before submission.
his role will require approximately 10% travel domestically and internationally and will require a valid and current Passport with the required identification necessary for travel guidelines.

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

#LI-REQ

#DXMedia

#Gamesjobs

#LI-Onsite

The hiring range for this position in Glendale, CA is $139,200 to $186,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Online, which is part of a business we call Disney Experiences.

Disney Online is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

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Hiring Process

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