Senior Analyst, Content Analytics (FTC)
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Please note this position requires you to be office-based 4 days a week at our EMEA HQ in Hammersmith, London.
This role is a Fixed-Term contract until January 2025.
Are you able to deliver best-in-class analysis of our content and product performance? Do you have top class analytical skills, sharp attention to detail, and the ability to interpret and support business needs? Then we'd love to hear from you!
An opportunity has become available for a Senior Analyst to join our Disney + Analytics & Insights EMEA team!
Working within the Content Analytics team, this role you will be focused on delivering timely insights to guide initiatives across Disney+ EMEA, utilising our vast data to discover opportunities to optimise our content proposition to best meet the needs of our customers. The Senior Analyst will develop a deep knowledge of what best resonates with our customers, and with their storytelling expertise, they willl collaborate with key business partners to bring those insights to life.
Disney+ is The Walt Disney Company’s Direct-to-Consumer video entertainment service targeted to families. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms.
The Disney+ team in EMEA coordinates for the roll-out and ongoing performance and operations of Disney+ across Europe, the Middle East and Africa, specifically focused on marketing, customer acquisition and retention, partnerships, content programming, research and analytics.
What You Will Do
Deliver timely analysis and insight to support the Content Programming, Marketing and Product teams in EMEA in order to gain a deep understanding of content performance. This will be achieved through proactive identification of opportunities and applying the right tools and techniques for each piece of analysis.
Utilise diverse analytics methodologies and models to understand user behaviour and content performance.
Present clear results with insights, related implications and actions to a variety of internal partners.
Develop and maintain dashboards, reports, and visualisations to monitor metrics and provide regular updates on content performance to partners.
Support training of teams to embrace self-serve and interpret data insights, encouraging a data-led decision making mentality.
Be proactive in spotting opportunities to improve processes and crafting new ones, acknowledging opportunities when automatable scalable solutions are required and when one off analytics is best placed.
Develop relationships across the Analytics and business teams at regional and local level, in particular the Programming team, as well as with Analytics teams internationally to align on key priorities and targets.
Closely manage requests coming through, collaborating with partners to deliver analysis in a timely, impactful manner.
Required Qualifications & Skills
Comprehensive experience in analytical insights.
Extensive experience using SQL is essential.
Proven analytical mindset, with the ability to QA others’ work and ensure consistent and robust work is delivered, being able to draw on the wide range of analytical tools and types of insight available.
Experience in data visualization and dashboard development e.g. Looker or Tableau.
Excellent relationship management skills, with the ability to effectively convey complex analytical concepts to non-technical audiences.
Preferred Qualifications
Bachelor’s degree or equivalent experience in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science graduate degree -preferred.
Background in Content, Marketing or Product Analytics in the digital or entertainment space is a plus.
Python/R or other statistical programming language experience a plus.
The Perks
25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About The Walt Disney Company (EMEA):
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).
The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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