Coordinator, Ad Measurement & Insights

工作 ID 10137083 地點 Tlalpan, 墨西哥 有意工作的公司 The Walt Disney Company (LATAM) 日期已公佈 Dec. 12, 2025

申請

工作概要:

Be part of the story

BUILD SOMETHING BIGGER THAN YOURSELF

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?

The Sales Research team plays a key role in supporting TWDC’s commercial strategy by delivering data-driven insights, market intelligence and consumer understanding that strengthen sales narratives and increase the value offered to advertisers. Through a combination of strong analytical capabilities, syndicated data sources, solid research methodologies and collaboration with multiple business areas, the team helps unlock opportunities across all platforms including linear TV, streaming, digital, events and more.
The person in this role will support ad hoc research projects and contribute to both quantitative and qualitative analyses. Working closely with clients and internal stakeholders, they will help leverage syndicated tools and proprietary studies to generate clear, organized insights that inform strategic decisions across internal teams and commercial clients. The coordinator will assist in data gathering, preliminary analysis, and preparing deliverables, ensuring accuracy and consistency throughout each stage of the research process.

The Coordinator, Ad Measurement & Insights will be responsible for:

Develop and deliver reports with insights and learnings of our main platforms and properties to support commercial strategies
Help develop new insights regarding the streaming industry to help with the commercialization of ads on Disney+
Provide data-backed information to support advertising sales across Streaming, Linear TV, Digital, Events and more
Interpret data and create presentations that drive internal understanding and external persuasion
Analyze and synthesize insights from syndicated tools (such as GWI and Comscore), social listening and primary research
Monitoring industry and consumer trends from various research sources to utilize, interpret, and communicate to internal and external clients

What we need from you to be part of this story:

2+ years of proven experience in media research, consumer insights, or marketing analytics
Degree in Marketing, Market Research, Social Sciences, Statistics, Data Analytics or related fields
Advanced in English (both written and spoken are mandatory)
Advanced proficiency with PowerPoint and Excel
Basic knowledge or understanding of campaign measurement tools such as Brand Lift studies or MMM
Proficiency with syndicated research tools/platforms such as TGI, GWI, Comscore and Nielsen IBOPE
Intermediate storytelling and data visualization skills
Excellent communication and collaboration skills with internal teams and commercial stakeholders
Ability to coordinate and prioritize multiple tasks simultaneously

Additional Information:

At Disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney

申請

關於The Walt Disney Company (LATAM):

The Walt Disney Company Latin America 是拉丁美洲的頂尖家庭娛樂公司，自 1940 年代 Walt Disney 與幾位藝術家一同前往巴西、阿根廷和秘魯時，便已在此地區發展。由於這段旅程，公司第六部動畫電影 Saludos Amigos 於 1942 年在里約熱內盧首映。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 WDC (Mexico), S. de R.L. de C.V.，其所屬的業務部門是 The Walt Disney Company (LATAM)。

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