WABC Director – Digital & Audience Engagement

工作 ID 10142313 地點纽约, 纽约州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Feb. 12, 2026

申請

工作概要:

Disney Entertainment’s eight-owned ABC stations are multiplatform leaders in local news and information. WABC-TV has been the leader in local news and entertainment programming in the New York City area for more than 60 years. Producing more than 45 hours of live, local news and weather each week, Channel 7 “Eyewitness News” is the most-watched local news in New York and the United States. Quality news and programming, groundbreaking technology, and ongoing community outreach are the hallmarks of excellence that have consistently kept WABC-TV New York’s No. 1 station and the most-watched television station in the nation!

The Director of Digital & Audience Engagement is a key newsroom leader responsible for developing and executing the station’s digital content strategy across all platforms, including website, mobile app, social media, streaming, newsletters, OTT, and emerging technologies. This role ensures that digital storytelling meets high editorial standards, reflects the station’s brand, increases audience engagement, and drives measurable growth in reach and revenue.

The ideal candidate is a strategic thinker who blends editorial judgment, audience analytics, innovation, and leadership. They will work closely with News, Community, Marketing, Sales, and Technology teams to expand digital-first journalism and deliver content that serves the local community 24/7.

Responsibilities

Digital Strategy & Leadership

Develop and implement a digital-first content strategy aligned with newsroom goals and audience growth targets.
Lead and mentor a digital content team, providing coaching, feedback, and performance guidance.
Create editorial calendars and coverage plans tied to key events, ratings periods, local trends, and viewer behavior.
Drive innovation in storytelling formats (short-form video, live streams, explainers, interactive graphics, polls, AI tools, etc.).

Content & Editorial Oversight

Oversee the creation, editing, and publication of content across all digital platforms.
Ensure accuracy, timeliness, legal compliance, and editorial ethics, in partnership with News leadership and Legal teams.
Prioritize breaking news, weather, investigative stories, and community impact reporting in real time.
Work collaboratively with producers, anchors, and reporters to adapt on-air stories for digital and social.

Audience Development & Analytics

Use various analytic tools to guide team on optimizing content and headlines, in addition to using tools to analyze posting strategy and growing audience engagement.
Establish data-driven KPIs, including impressions, engagement rates, video views, subscriptions, conversion, retention, and monetization.
Drive initiatives to grow audience segments, including Gen Z, bilingual viewers, and historically underserved communities.

Collaboration & Monetization

Partner with Sales & Marketing to create sponsored digital content, branded storytelling, and OTT opportunities.
Work with Promotions & Community Engagement teams to amplify station initiatives, town halls, and local partnerships.
Align digital strategy with station revenue goals while maintaining journalistic standards.

Innovation & Emerging Technologies

Identify and implement tools related to AI, SEO, CMS workflows, captioning, accessibility, automation, standard templates, and content tagging.
Stay current on industry trends: streaming, personalization, vertical video, newsletters, text alerts, podcasting, etc.
Evaluate new platforms and recommend expansion opportunities.

Required Qualifications & Skills:

Minimum of 7+ years of newsroom or digital content experience, including editorial decision-making.
Strong leadership experience managing a fast-paced digital team.
Demonstrated expertise across content management systems, analytics tools, social platforms, & SEO best practices.
Proven track record of growing digital audiences and driving engagement.

Preferred Qualification:

Experience in local news or broadcasting environment.
Familiarity with AP Style and knowledge of FCC / legal standards.
Experience working with OTT platforms, newsletter strategy, and subscription models

Required Education:

Bachelor’s degree in Journalism, Communications, Digital Media, or related field.

The hiring range for this position in New York, NY is $160,500 to $215,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience, among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 WABC Television (New York), LLC，其所屬的業務部門是 Disney Entertainment Television。

WABC Television (New York), LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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