Manager, Performance Marketing
工作概要:
About the Role & Team
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
Disney+ is The Walt Disney Company’s Direct to Consumer video entertainment service. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs).
The Disney+ team is responsible for the day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics.
The Performance Marketing Manager, a pivotal leader within the Performance Marketing Team, plays a crucial role in driving Disney+ subscriber growth. Reporting to the Senior Acquisition Manager, they are responsible for overseeing and executing high-impact marketing strategies across different channels.
This individual develops, implements, and optimizes multi-channel marketing campaigns aimed at maximizing subscriber acquisition. They leverage a mix of paid media and emerging platform features to enhance visibility, drive conversions, and reduce cost-per-acquisition (CPA) through innovative strategies and rigorous experimentation.
Beyond acquisition efforts, they also help drive the creative strategy and operations for performance marketing channels, engage target audiences, and drive measurable results. Their leadership extends to platform development, A/B testing, and performance analysis to continuously refine effectiveness.
Collaboration is key in this role, as the Acquisition Manager works cross-functionally with the Global Growth team, Analytics, Data Science, and broader Marketing teams to develop insights-driven campaigns.
Additionally, they manage and nurture relationships with key media agencies, technology partners, and external vendors, ensuring seamless execution and optimization of media investments.
This role is ideal for a data-driven, results-oriented marketer who thrives in a fast-paced environment. The ideal candidate is passionate about leveraging data, insights, and creativity to unlock new opportunities, scale acquisition efforts, and drive continuous improvement in marketing performance.
This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home.
You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
What You Will Do
- Help lead the strategy and execution of Paid Social, while supporting Paid Display and Video channels
- Lead the operations for the performance marketing team across relevant channels (facilates assets, liasing with inhouse stakeholders, media planning, optimisations)
- Champion an experimentation mentality, delivering measurable improvements in business performance
- Monitor KPIs and report progress, gaps, opportunities to senior leadership
Required Qualifications & Skills
Must Have:
- Successful track record in managing digital / performance marketing channels
- Experience in developing and executing A/B testing
- Experience liaising with internal stakeholders and external media partners
Preferred Qualifications
- EMEA / multi-market experience
- Knowledge of the SVOD industry
- Understanding of advanced media measurement solutions
Competencies Required
- Excellent influencing and stakeholder management skills
- Strong project management skills
- Strong presentation and communication skills
- Numerical, with an ability to distil figures into a narrative that is clear and concise
- Thrives in an ambiguous, fast paced and cross-functional environment
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
關於The Walt Disney Company (EMEA):
Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 The Walt Disney Company (EMEA)。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。
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