Digital Marketing Operations Coordinator
工作概要:
Job Requirements
The Digital Marketing Center of Excellence (COE) Operations team supports Disney Entertainment Studios, Disney Entertainment Television, and Direct-to-Consumer teams. The team oversees business operations, YouTube operations, social platform operations, and influencer marketing operations, while centralizing tools, vendors, and systems across the broader Marketing COE. The team partners closely with Technology, IT, Anti-Piracy, Legal, Finance, and platform partners on product and feature rollouts, vendor management, and payments. It also serves as the primary point of contact for social media and YouTube best practices across the COE.
Job Summary
Reporting to the Manager, Digital Marketing Operations, the Digital Marketing Operations Coordinator supports the Disney Entertainment Digital Marketing COE Operations team. The role assists studio, television, brand, and title marketing teams with day-to-day operational needs, including social account acquisition and setup, brand safety checks, and access permissions for internal employees and approved vendors.
The coordinator supports The Walt Disney Company’s (TWDC) content management system (CMS) environment, ensuring accounts are managed in accordance with company guidelines and industry standards. The role also supports daily invoicing and payment requests, ensuring payments are coded to the appropriate line of business (LOB).
The ideal candidate is collaborative, results-driven, and detail-oriented, with a strong understanding of social, digital, and emerging platforms. They manage multiple initiatives in a fast-paced environment while championing consistent operational best practices.
Responsibilities
- Support social platform operations across the broader network by acquiring and setting up social accounts and managing verification, access, and permissions.
- Collaborate with internal teams and external platform representatives to troubleshoot issues and coordinate escalations with Cybersecurity and Anti-Piracy stakeholders.
- Perform quarterly account login updates and resets across owned and operated social accounts in accordance with brand safety and cybersecurity best practices.
- Conduct internal audits of owned channels and networks, including quarterly audits of internal network channels, to streamline operational workflows.
- Process CMS permission requests across TWDC while enforcing security and access controls. Support third-party tool integrations and maintenance, including Sprinklr and Crisp, ensuring accounts are connected for reporting and moderation.
- Create and maintain marketing email distribution lists across the Digital Marketing COE.
- Support invoicing, payments, and vendors by managing invoice submissions and payee payment requests, ensuring accuracy, compliance with company guidelines, and correct business unit or LOB coding.
- Track invoice payments and quarterly spending by LOB and provide senior leadership with monthly and quarterly spending reports.
- Partner with content leads on invoice submissions, troubleshooting, vendor setup, and Contingent Workforce Management approvals.
- Monitor overall budget and content development spending against the approved annual allocation and flag issues or overages to Finance.
- Support new vendor onboarding and investigate payment delays and other payment issues.
- Coordinate the request pipeline with the Royalties Processing team and communicate resource needs and timelines to stakeholders.
Basic Qualifications:
- Minimum of 2 years of professional or internship experience in marketing, operations, social media, or digital marketing.
- Experience working in customer relationship management (CRM) tools such as Salesforce, Airtable, and Zendesk.
- Strong knowledge of social media platforms, including YouTube, Facebook, Twitter, Instagram, and TikTok.
- Proficiency in using YouTube’s CMS.
- Strong analytical and quantitative skills, with the ability to communicate and implement operational processes.
- Excellent organizational and communication skills, with the ability to manage multiple ongoing projects.
- A collaborative, continuous-learning mindset, strong work ethic, and commitment to confidentiality and process improvement, with the ability to thrive amid change and quickly adapt to new technologies and processes. Required.
- Candidates must live within a reasonable commuting distance of our Glendale, CA office and work onsite four days per week.
Required Education:
- AA or BA in digital marketing, marketing, business administration, or related fields.
Disclaimer
PAY TRANSPARENCY
This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Company (Corporate).
To learn more about Disney's guidelines on the use of AI for candidates, click here.
is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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