Sr. Manager, Performance Marketing

工作 ID 10148828 地點布宜諾斯艾利斯, 阿根廷 有意工作的公司 The Walt Disney Company (LATAM) 日期已公佈 Apr. 21, 2026

申請

工作概要:

BUILD SOMETHING BIGGER THAN YOURSELF

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?

The Sr. Manager, Performance Marketing will lead the end-to-end paid acquisition strategy for Disney+ LATAM, ensuring investment decisions maximize subscriber growth and revenue contribution while protecting profitability. This role will partner closely with local and global stakeholders across Finance, Marketing, Data/Insights and Business leadership to define the optimal strategy, forecast outcomes, and manage a consistent operating framework across channels.

The role will work in close coordination with global channel leads responsible for campaign execution, testing/experimentation leads, and global planning teams, translating business goals into scalable, measurable, and incrementality-driven acquisition plans identifying opportunities to extend performance levers into longer-term outcomes such as retention and LTV.

The Sr. Manager, Performance Marketing will be responsible for:

Own paid acquisition strategy and investment planning across performance channels (Search, Social, Programmatic/Video, Affiliates, CTV), defining channel roles, budget allocation, and pacing aligned to subscriber and revenue targets.
Lead financial planning & forecasting for acquisition: build and socialize investment scenarios, incremental impact cases, CPAs, LTV-based payback logic, and sensitivity analyses; partner with Finance on budgeting cycles, and performance narratives for leadership.
Drive performance management & optimization operating model: establish KPIs, dashboards, experimentation cadence, governance, and decision forums; ensure disciplined measurement (attribution, incrementality, lift tests) and continuous optimization at scale.
Partner cross-functionally to deliver full-funnel growth outcomes: collaborate with Creative, Brand, Lifecycle/CRM, Product/Site/UX, Data and Analytics on messaging, landing flows, testing, and audience strategy that improves conversion and quality of subscribers.
Lead and develop the Performance Marketing team (expected structure: 2 Supervisors + 1 Coordinator, with potential growth): set priorities, coach on strategic thinking and financial acumen, ensure operational excellence, and raise the bar on stakeholder management and executive storytelling.

What we need from you to be part of this story:

10+ years in Performance Marketing / Paid Media; 3+ years in senior leadership roles (Senior Manager / Head level)
Experience in subscription/DTC (streaming, digital services), consumer tech, e-commerce, marketplaces or telecom; LATAM multi-market exposure preferred
Proven people leadership (managing managers) and strong cross-functional influence
Strong stakeholder management with Finance and senior business leaders
Deep expertise across performance channels (Search, Social, Programmatic/Video, App acquisition)
Strong understanding of attribution & incrementality (MMM, lift testing, MTA limitations)
Solid performance economics (CPA, LTV, payback, cohorts, churn)
Experience with experimentation frameworks (creative, funnel, audience testing)
Advanced use of Google Ads, DV360/CM360/SA360, YouTube, TikTok, Meta, Snapchat, CTV
Strong analytical tools: Excel/Google Sheets, Looker / BI (SQL / MMM tools as a plus)
Strategic and analytical mindset with strong business judgment
Financial planning, forecasting and scenario building
Strong stakeholder management, collaboration and influence
Clear executive communication and storytelling
High ownership and ability to operate in fast-paced, ambiguous environments
Team leadership, coaching and capability building
English (advanced), Portuguese (nice to have)
Availability for occasional travel across LATAM / US

Additional Information:

At Disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney

申請

關於The Walt Disney Company (LATAM):

The Walt Disney Company Latin America 是拉丁美洲的頂尖家庭娛樂公司，自 1940 年代 Walt Disney 與幾位藝術家一同前往巴西、阿根廷和秘魯時，便已在此地區發展。由於這段旅程，公司第六部動畫電影 Saludos Amigos 於 1942 年在里約熱內盧首映。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 TWDC Argentina S.A.，其所屬的業務部門是 The Walt Disney Company (LATAM)。

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