Associate Manager, Studio Content Marketing & Publicity, Integrated Marketing

工作 ID 10153300 地點首尔特别市, 大韩民国 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 Jun. 10, 2026

申請

工作概要:

Job Summary:

The Studio Content Marketing & Publicity Associate Manager is responsible for supporting the development and execution of marketing campaigns for theatrical and DTC content released by the Company’s global studios, including Disney, Pixar, Marvel, Lucasfilm, 20th Century Studios, and Searchlight Pictures.

This role works closely with internal teams, agencies and Home Office stakeholders to manage campaign execution, creative asset localization and delivery, media coordination, and consumer research initiatives that help drive effective marketing strategies and audience engagement.

This position will report to the Studio Content Team Lead, Integrated Marketing, Korea.

Responsibilities:

Marketing Strategy & Positioning

Plan and execute overall marketing strategies and positioning for assigned theatrical and DTC titles.
Contribute creative and stand-out marketing ideas tailored to each title and target audience.

Media & Campaign Management

Review and provide feedback on TV, OOH and Print media plans developed by the Media team to ensure alignment with campaign objectives, title positioning and target audiences.
Coordinate with internal stakeholders and agencies to support the execution of TV, OOH and Print media campaigns.
Monitor campaign performance and collaborate with the Media team on optimization opportunities throughout the campaign lifecycle.
Collaborate with the Media team to discuss annual media buying opportunities and cost-efficient approaches across campaigns.

Creative Asset Management & Localization

Manage launch timelines and execution of globally coordinated marketing asset debuts, including trailers, posters and other campaign materials.
Manage timelines and delivery schedules for Home Office creative assets, including Print and AV materials.
Prepare, localize and deliver advertising materials across Print and AV formats in partnership with creative agencies.
Gain Home Office approval for locally developed advertising materials and creative executions.
Communicate and coordinate Home Office feedback regarding locally developed advertising materials and creative executions.

Research & Consumer Insights

Coordinate local research initiatives in partnership with the Home Office, including focus groups, tracking studies and exit polls.
Prepare and localize materials required for research projects.
Participate in research sessions and support the analysis of key findings and consumer insights.
Communicate research updates and tracking results to relevant local stakeholders.
Utilize research findings to support marketing recommendations and campaign decision-making.

Qualifications:

Bachelor's degree, preferably in Marketing, Communications, Business, or a related field.
Minimum 6 years of professional experience in entertainment marketing and/or film publicity.
Strong understanding of and up-to-date knowledge of entertainment industry trends.
Strong communication and collaboration skills, with the ability to build effective relationships with internal and external stakeholders, agencies, and regional or global teams.
A strategic thinker with a proactive and creative approach to problem solving, capable of managing multiple priorities in a fast-paced environment.
Knowledge of The Walt Disney Company Studio and Disney+ content, with a strong passion for content and cinema.
Experience coordinating with regional or global teams and managing multiple stakeholders is preferred.
Native-level proficiency in Korean and proficiency in both written and spoken English.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company (Korea), LLC，其所屬的業務部門是 The Walt Disney Company (APAC)。

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