Paid Media Manager
工作概要:
Department/Group Overview:
Disney Advertising is responsible for advertising sales for the Company’s entertainment, sports, news and kids linear and digital and radio business. Global Ad Operations leads the operational function for the Disney Ad Sales team. The Addressable Pricing & Planning team focuses on the functions of media planning and go to market pricing across ESPN, ABC, FreeForm, Disney, FX, NatGeo and Hulu. We are committed to providing a high level of client service to our internal and external clients. We are looking for people who are excited to contribute to a high performing team.
Job Summary:
Working at Disney is unlike anything else. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
The Paid Social Media Manager works for the Social Pricing & Activation team and is responsible for pre-sale pricing, building social media mix, and inventory clearance. This person will advise on social platform distribution and sign off on contracted goals for social media activations. This role will have direct communication with social platform partners across Meta, YouTube, TikTok, X, & Snapchat and be a key stakeholder between these external partners and internal DAS teams for program conception, activation, optimizations, and performance summaries. This candidate should be a strategic, detail-oriented, multi-tasker, and effective communicator with an exceptional sense of accountability within a fast-paced environment.
Responsibilities and Duties of the Role:
Partner with Brand Solutions and additional internal stakeholders to develop comprehensive social activation strategies for reactive and proactive offerings and ensure distribution plans align with client KPIs during RFP stage. This includes setting social pricing, platform recommendations, ad treatments and identifying delivery goals. Main stakeholder in approving and clearing all social elements for client media plan submission.
Communicate and collaborate cross-functionally with internal DAS teams, such as Ad Partnerships, Social Center of Excellence, Brand Solutions, Sales, Planning, Social Editorial, and Creative Works, to achieve client contracted goals.
Act as a trusted social media expert for DAS around social offerings and be a key liaison with Ad Partnerships and/or social platform partners to beta test new monetizable social ad products.
Collaborate with Associate Paid Media Managers on the team to create client-facing campaign performance reports and provide DAS Sales with overall campaign delivery insights.
Provide paid social guidance to DAS Sales and Solutions teams and join client calls as needed.
Required Education, Experience/Skills/Training:
Minimum of 3 years’ experience in social media or digital advertising. Direct or indirect experience planning or executing paid media (boosting & optimizing social posts)
Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations
Proven competency across social platforms including Meta, YouTube, TikTok, X and Snapchat
Strong understanding of social media analysis and performance tracking with a superior knowledge of social platform tools and applications, including Meta Ads Manager, DV360, Snap Ads Manager, TikTok for Business, and X
Polished in presentation and communication
BA or BS required
#DisneyAdvertising
The hiring range for this position in New York, NY is $91,200 to $122,300 per year, in Burbank, CA is $87,100 to $116,800 per year, and in Atlanta, GA is $83,000 to $111,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於Disney Advertising:
Disney Advertising 負責透過線性、數碼、社交、音訊和廣告支援的串流業務,為 The Walt Disney Company 的娛樂和體育產品進行廣告銷售和綜合營銷。其中包括 ABC、ABC News、Disney+、Disney Channels Worldwide、Disney Digital、ESPN Networks、ESPN+、Freeform、FX、National Geographic、Hulu 及其八個 ABC 擁有的當地電台。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Advertising Sales, LLC,其所屬的業務部門是 Disney Advertising。
Disney Advertising Sales, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
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