Marketing Manager (China Social Media Activation, 1-year contract)

工作 ID 10143647 地點大嶼山, 香港 有意工作的公司 Hong Kong Disneyland Resort 日期已公佈 Feb. 23, 2026

申請

工作概要:

Reporting to the Senior Manager, Marketing, this role is responsible for leading social media content planning, creative ideation, and activation execution for the Mainland China market — a key audience group driving business growth across the Greater Bay Area and broader China region. The position collaborates closely with Strategy, Product, Consumer Engagement, Co‑marketing, and various Lines of Business to develop and deliver integrated marketing programs that resonate across Mainland China’s fast-evolving digital landscape.

Job Responsibilities:

Social Media & Content Planning

Maintain, plan, and execute social media strategies for Mainland China inbound audiences.
Lead always‑on content planning, commercial exposure opportunities, and daily operations across Mainland social platforms.
Conduct data analysis and performance reviews to optimize content effectiveness.

Creative Ideation & Integrated Activation

Ideate, articulate, and lead marketing activation initiatives across digital, social, advertising, partnerships, KOL management, and events.
Guide creative development across agency and internal teams to ensure market‑relevant storytelling and asset quality.

Cross Department Communications Support

Support communication and content needs for various Lines of Business.
Leverage and manage creative assets to ensure consistency and alignment with brand standards.

Budget & Governance

Manage budget planning and ensure all programs follow administrative, documentation, and audit processes.
Provide timely reporting and ensure compliance with internal guidelines.

Requirements

University degree in Communications, Marketing, or related disciplines preferred.
Minimum 7 years of relevant marketing experience, preferably in social media activation, digital marketing, or integrated communications.
Proven experience in Mainland China marketing, with strong understanding of local consumer behavior and digital trends.
In-depth knowledge and technical expertise across Mainland China platforms: WeChat, Weibo, Xiaohongshu (RED), Douyin, Tmall (content and brand operations).
Strong understanding of content creation, visual storytelling, short‑video formats, and asset development requirements for Mainland China platforms.
Experience using analytics tools such as Qiangua, Lingxi, Yuntu and Xingtu.
Experience developing and executing multichannel marketing campaigns (online + offline) is preferred.
Strong writing, presentation, and storytelling skills; ability to communicate clearly and convincingly.
Proficiency in spoken and written English; native Mandarin speaker preferred.
Strong business mindset, analytical capability, and creativity in solving marketing challenges.
Highly motivated, results-oriented, and able to work under pressure to meet tight deadlines.
Excellent collaboration skills when working with internal teams, agencies, and platform representatives.

HKProfessional #LI-AI1

申請

關於Hong Kong Disneyland Resort:

香港迪士尼樂園度假區為不同國籍及年齡的賓客呈獻難忘且獨一無二的迪士尼奇妙體驗。賓客可以在這個奇妙王國裡置身喜愛的迪士尼故事中，在八個不同園區可盡情探索，親身享受各種獨有的得獎遊樂設施及娛樂體驗。賓客更可入住華麗又舒適的迪士尼主題酒店，令旅程更加完美。香港迪士尼樂園全心投入服務香港社區，致力傳揚樂園的奇妙歡樂。樂園透過不同層面的社區服務，關愛社會上有需要人士和家庭，啓發兒童和青少年的創意，更推動環境保護及健康生活。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 HK International Theme Parks Limited，其所屬的業務部門是 Hong Kong Disneyland Resort。

就業申請的殘疾便利安排

The Walt Disney Company 及其聯營公司是推動平等就業機會的僱主，歡迎所有求職者，包括殘疾人士。如你是殘疾人士，並需要合理便利安排以搜尋職位空缺或申請職位，請將要求發送至HKDL.Candidate.Accommodations@Disney.com。本電郵地址不擬用於一般僱傭查詢或通訊。我們只會回應與網上申請系統殘疾人士無障礙功能相關的要求

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