Senior Marketing Manager - Softlines (Fashion)
工作概要:
About the Role & Team
At The Walt Disney Company, storytelling is at the heart of everything we do where fashion and beauty are some of our most expressive canvases. We’re looking for a visionary marketing leader to help shape the future of our Softlines categories, bringing beloved franchises to life through fashion-forward, trend-led campaigns that inspire fans across the globe.
As a key member of our EMEA Brand Marketing team, you’ll lead the charge on long-term marketing strategy for a number of our major accounts, drive innovative 360 campaigns, and champion collaboration across teams to unlock new opportunities. If you’re passionate about fashion and home, fluent in omnichannel marketing, and ready to lead with creativity and purpose—this could be your next adventure.
This permanent role is based in our London Hammersmith office, with an expectation to work onsite four days per week.
What You Will Do
- Craft and execute long-term marketing strategies for key Softlines accounts, aligned with commercial and franchise goals, that are globally aligned but regionally relevant
- Lead and inspire a team to deliver best-in-class campaigns that drive brand awareness, commercial growth, and cultural relevance whilst elevating consumer experience
- Collaborate with global and local teams as well as key stakeholders to support industry-led brand initiatives and seasonal collections
- Leverage consumer insights and key trend analysis to shape disruptive, industry-forward marketing plans that raise the bar and deliver strong ROI
- Creatively pitch and secure new licensees/retailers to support category growth and long-term planning
- Develop marketing activations that help to recruit new audiences by harnessing the power of our partners
- Manage day-to-day relationships with key accounts and ensure strategic alignment across all touchpoints
- Promote cross collaboration across wider lines of business to maximise overall impact of campaigns
- Own the marketing budget and forecasting for your accounts, ensuring maximum ROI and impact
Required Qualifications & Skills
- Extensive marketing experience within the fashion, beauty, lifestyle, or luxury sectors
- A deep understanding of fashion and home trends and the ability to translate them into commercial success and future growth opportunities
- Proven leadership experience, with a track record of developing high-performing teams
- Strong communication and influencing skills, with the ability to engage stakeholders at all levels
- Financial acumen and experience managing marketing budgets
- A collaborative mindset and a passion for storytelling
- A strong understanding of digital/social marketing and experience working with influencers/talent
- Significant experience in pitching to licensees and direct-to-retail partners (DTRs)
- Strong analysis skills to interpret data and consumer insights for continued best practice
- Excellent strategic approach to problem solving and innovation
- Exceptional planning and organisation skills
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company Limited,其所屬的業務部門是 Disney Experiences。
The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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