Senior Copywriter - Product (Fixed-term contract)
工作概要:
About The Role & Team
Step into the magical world of Disney and help shape the voice that delights millions. As Senior Copywriter, you’ll be the creative force behind vibrant, captivating copy for every Disney Store and Outlet touchpoint, from dazzling web pages and lively social posts to enchanting print assets. With each word, you’ll bring beloved characters and stories to life, ensuring our brand’s spirit shines through every platform. Join us and champion a voice that inspires wonder, imagination, and joy with every message.
This is a fixed-term contract position for 12 months, located at our London office in Hammersmith, requiring four days of on-site attendance per week.
What we’re looking for
- Write engaging, authentic, and on-brand product and marketing copy for the UK Disney Store website, social platforms, in-store assets, and email blasts, using a British English tone and spelling. Ensure copy aligns with Disney, Marvel, Pixar, Lucasfilm, Nat Geo, and Fox characters and films, highlighting features and benefits to create a unique Disney difference in the marketplace.
- Develop compelling headlines, sub-headlines, and calls to action for homepages, landing pages, special features, and promotions, and provide copy for organic and paid social campaigns across Pinterest, Facebook, X, and Instagram. Write copy in a storytelling style, using ownable language that resonates with the target audience.
- Apply brand voice and global creative direction guidelines across all Disney Store platforms, ensuring consistency, authenticity, and adherence to SEO and mobile-first best practices. Edit and proofread copy to ensure grammatical accuracy and that all messaging speaks clearly to the intended audience.
- Manage translation processes and maintain the Disney Store EMEA Translation Library, partnering with translation agencies and using the library to leverage often-used phrases for marketing and asset copy. Provide support and advice for translation needs as required.
- Collaborate closely with the line manager, Merchandisers, Graphic Designers, Creative Operations Manager, Copy Manager, Buying team, and other cross-functional partners to craft cohesive messaging, communicate accurate product information in a compelling way, and execute assigned campaigns.
- Work with global Creative Operations and copy teams, as well as North America counterparts, to minimise duplication of effort and identify business opportunities to evolve the brand.
- Adhere to timelines for all projects and initiatives, conducting regular market research to stay inspired and informed.
Required Qualifications & Skills
- Demonstrated knowledge of creative development and website production processes, with strong familiarity with Disney, Pixar, Marvel, Star Wars, and Nat Geo characters, stories, Park attractions, and the wider Disney brand and history.
- Excellent writing and editing abilities, with a focus on delivering an exceptional guest experience. Outstanding interpersonal and communication skills, and the ability to receive and act on feedback for continuous improvement.
- Proven team player and effective business partner, able to work closely with cross-functional teams and maintain a professional, positive attitude.
- Strong organisational skills, with the ability to manage a heavy workload, prioritise multiple projects, and perform well under tight deadlines in a fast-paced, evolving environment.
- Proficient in all Microsoft Office productivity software. Knowledge of HTML and Jira is an advantage.
- Basic knowledge of French, German, Spanish, or Italian is a plus.
- Bachelor’s degree in a related field (advertising, writing, media communications).
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
關於Disney Store:
Disney Store 及 shopDisney 是 Disney Parks、Experiences and Products的零售銷售部門,亦是 The Walt Disney Company (NYSE:DIS)及其聯營公司的業務部門,將 The Walt Disney Company 的品牌擴展至商品領域。在北美洲、歐洲、日本和中國的 Disney Store 及 shopDisney 為 Disney 所擁有並由其與營運。Disney Store 及 shopDisney 售賣包括獨家產品系列在內的優質產品與書籍,為主要娛樂提案及 Disney、Pixar、Star Wars、Marvel 和 National Geographic 的人物作支援及宣傳。shopDisney.com 是適合所有年齡層顧客的美國電子商貿熱點,提供一系列來自 Disney 及授權商的最佳精選產品、全球系列及合作計劃,其中包括時尚服飾及配飾、玩具、家居及收藏品。Disney Store 及 shopDisney 為客戶呈獻的魔幻購物體驗,只能在 Disney 這個世界一大成功娛樂公司中找到。目前北美洲、日本、中國與歐洲均設有 Disney Store,還設有以下網上商店:www.shopdisney.co.uk、www.shopdisney.de、www.shopdisney.es、www.shopdisney.fr、www.shopdisney.it 和 www.disneystore.co.jp 。如欲了解詳情,請在 www.facebook.com/shopDisney、www.instagram.com/shopDisney 及 www.twitter.com/shopDisney 上關注我們
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Disney Store (UK) Ltd,其所屬的業務部門是 Disney Store。
The Disney Store (UK) Ltd 是提供平等機會的僱主。考慮是否聘用求職者時,將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化,所有人的想法和決策都有助我們發展、創新、創造最好的故事,並與瞬息萬變的世界息息相關。
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