Vice President, International Content Marketing (Disney+ and Hulu)

工作 ID 10140980 地點伯班克, 加利福尼亚州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Feb. 06, 2026

申請

工作概要:

The Vice President, International Content Marketing, will lead the development of global marketing strategies and campaigns for Disney+ and Hulu original programming that is developed and produced outside the United States. They will work closely with regional marketing leaders who are responsible for executing title campaigns in local territories globally and they will lead a team who drives the campaigns in the domestic US market. This role bridges the worlds of creative development, platform strategy, cultural and market insights, and marketing levers to ensure our content connects with audiences globally. This leader will design and deliver global-first campaigns that are flexible enough to travel, while working hand-in-hand with local markets to make them culturally resonant and impactful. They will need to bring international experience, gravitas, and confidence to push the company toward new global standards of excellence. This role will be based in the US, but will require international travel.

Key Responsibilities

Global Campaign Strategy & Development

Drives overarching marketing strategy and planning, ensuring cohesive messaging and tactics, creative materials, media and campaign planning across the international originals slate.
Lead the creation and execution of international content marketing strategies for original shows, ensuring campaigns are bespoke, flexible, and scalable across markets.
Partner with local teams in EMEA, Canada, LATAM, and APAC to adapt global campaigns for cultural relevance and to address local audiences.
Guide positioning and creative strategies that enable titles without established IP build momentum and drive word-of-mouth.
Drive creative selection and development to promote International series for internal presentations

Cross-Functional Influence & Alignment

Act as a leader across multiple teams in a complex, matrixed organization—building alignment between global marketing, local market leaders, the international content team, and platform teams.
Ensure the approach to this slate is aligned with the broader Disney+ and Hulu brand strategy, brand consistently and tone of voice.
Partner with Content Development, Data & Insights, Programming, and Scheduling teams to evaluate business opportunities, analyze audience behavior, and determine campaign approaches that drive awareness, acquisition, and engagement, and influence Scheduling to optimize go-to-market approach and impact.
Serve as a key stakeholder in international title prioritization to ensure alignment with company priorities and audience growth strategies.
Influence budget and resource planning for international content marketing across markets in close collaboration with local markets and regional leaders.

Performance & KPIs

Work closely with international content leaders to design and track international KPIs that reflect regional realities and business goals, ensuring they are differentiated from domestic measures where appropriate.
Partner with insights teams to evaluate campaign performance, optimize strategies in real time, and evolve approaches for long-term success.
Accountable for increasing viewership and engagement across the slate while ensuring alignment of resources and priorities across internal and external teams, stakeholders and partners.

Experience

10+ years of senior marketing experience with at least 5+ years in international content, entertainment, media, or streaming
Experience marketing non-English or multicultural content
Strong strategic capabilities utilizing consumer insights, data-informed decision making, understanding performance metrics, ROI, forecasts and measurement
Excellent creative judgment: storytelling, messaging, visuals, tailoring content to different markets
Exceptional communication abilities; able to influence senior leaders, coordinate with cross-functional partners, and proven record of leading and collaborating with globally distributed teams
Comfort with fast-paced, dynamic, changing environments
Sensitivity to cultural differences in content tastes, messaging, creative styles, regulatory environments

The hiring range for this position in Burbank, CA is $214,600 to $287,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Hulu Enterprises, LLC，其所屬的業務部門是 Disney Entertainment Television。

Hulu Enterprises, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

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