Vice President, Brand Marketing (Disney+ and Hulu)

工作 ID 10155177 地點伯班克, 加利福尼亚州, 美國 有意工作的公司 Disney Entertainment Television 日期已公佈 Jul. 07, 2026

申請

工作概要:

As the Vice President of Brand Marketing for Disney+ and Hulu, you will play a pivotal role in shaping the global marketing strategy for two of the most iconic streaming brands in the industry. You will lead a team responsible for building and executing comprehensive marketing campaigns that drive brand awareness, engagement, and subscriber growth. This role requires a visionary leader who can navigate the complexities of a dynamic and fast-paced environment, fostering collaboration across various departments and stakeholders to achieve business goals.

Responsibilities:

In this role, you will oversee the strategic vision and execution of marketing initiatives for Disney+ and Hulu, ensuring alignment with the overall business objectives. Your leadership will be crucial in driving innovative marketing strategies that resonate with diverse audiences and elevate the brand presence of both streaming services. This role matters because it directly impacts the growth and success of Disney+ and Hulu, requiring strong strategic thinking, creativity, and collaboration skills.

Oversee a team tasked with building the overall strategy, coordination, and communication of the Disney+ and Hulu brand marketing efforts globally.
Lead the strategic vision for the Disney+ and Hulu brands, working symbiotically with product and partnership marketing teams to develop end-to-end campaigns.
Serve as the day-to-day point of contact for internal marketing department leads and cross-line of business partners, including content marketing leaders across brands, franchise, paid media, social and creative teams plus more.
Facilitate department-wide brainstorms, championing big ideas and innovative thinking.
Present campaign strategy and updates to large groups, ensuring integration and consistent messaging across all marketing departments and activities.
Approve campaign messaging across all materials, ensuring consistency and integration with wider marketing campaigns.
Partner with Disney Entertainment content teams on high-impact original programming campaigns to grow Disney+ and Hulu, develop customized content, and create targeted programs to enhance visibility and social awareness.
Provide financial oversight of Disney+ and Hulu brand marketing, partnering with Finance in budgeting, AOP & Five Year Planning process, and day-to-day P&A management.
Create materials and internal pitching tools, tailoring the messaging to suit the audience.
Secure all necessary approvals on marketing elements, championing marketing executions and obtaining buy-in from key stakeholders.

Required Qualifications:

12+ years of experience in a marketing role and/or similar function leading high-priority brand projects with multiple key stakeholders and direct reports.
Bachelor's degree in Business, Marketing, Advertising, Communications, Cinema/Television, or a related field.
Experience creating strategy and executing brand campaigns.
Experience interfacing with high-level executives and stakeholders.
Experience working with highly matrixed marketing organizations.
High degree of competency around budget management and campaign planning.
Strong communication and presentation skills, specifically large group presentations.
Ability to customize and tailor communication style and approach for different audiences.
Strong credibility and executive presence.
Willingness to take risks and thrive in a fast-paced environment.
Ability to lead a diverse team and juggle multiple projects simultaneously.
Open to international and domestic travel.

Preferred Qualifications:

MBA or Master's degree in a related field.
Experience marketing entertainment content and/or subscription-based services.
Proven success in building an iconic brand in the direct-to-consumer space.
Strong partner engagement skills with the ability to develop relationships and strengthen existing partner channels.

The hiring range for this position in Burbank, CA is $236,000 to $316,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

申請

關於Disney Entertainment Television:

Disney Entertainment Television 匯聚 The Walt Disney Company 旗下的知名內容品牌，為公司的串流平台 Disney+、Hulu 和 Star 以及其廣播和有線網絡建立原創娛樂及新聞節目。廣泛的內容組合包括 ABC Entertainment、ABC News、ABC Owned Television Stations、Disney Branded Television、Freeform、FX、Hulu Originals、National Geographic Content 和 Onyx Collective，以及 Disney Television Studios，當中包括 20th Television、20th Television Animation、ABC Signature 和 Walt Disney Television Alternative。Disney Entertainment Television 的創意品牌每年製作超過 4,500 小時的 300 多個各類節目，在開創性故事敍述方面佔據領先地位，吸引觀眾並贏得好評。在 2023 年，Disney Entertainment Television 的卓越節目在日間時段、黃金時段、新聞與紀錄片及親子類別贏得 163 項 Emmy® 提名。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Hulu Enterprises, LLC，其所屬的業務部門是 Disney Entertainment Television。

Hulu Enterprises, LLC 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

就業申請的殘疾便利安排

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