Content Marketing Manager
工作概要:
Content Marketing Manager
At Disney, we’re storytellers. We make the impossible possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Corporate Alliances is responsible for forging innovative and inspirational marketing partnerships around the world to drive incremental profitability to TWDC through unique and diverse value streams across the enterprise.
As part of Corporate Alliances, the Branded Card Services team is responsible for creating and cultivating direct-to-consumer relationships with The Walt Disney Company’s most strategic customer segment. It does so by managing Disney’s co-branded credit card business, which is both an operating unit as well as a cross-business unit loyalty program.
The Role
The Content Marketing Manager sits within the Marketing team and is responsible for blog and social marketing targeted at prospective new Disney Visa Cardmembers as well as Cardmember newsletter. The role is responsible for content development, performance evaluation, tactic-level marketing execution, and agency management.
The successful candidate will have:
Experience in campaign marketing including programmatic media, search, and social media
Extremely strong relationship skills due to the need to work collaboratively with multiple internal and external partners
Strong content development skills
Ability to communicate clearly and effectively, both orally and in writing
Responsibilities
In this role, the Content Marketing Manager will be given immediate responsibility and be expected to operate as a core part of the team.
This entails:
Managing the planning and execution of marketing tactics including creative development, test plans, tracking requirements and tactic implementation
Developing campaign schedules and managing media budget
Reporting on performance and identifying trends in social engagement, site traffic, conversion rates and application rates
Basic Qualifications
Bachelor’s degree in Marketing, Communications, Business or related discipline or equivalent experience
5+ years of work experience in content or social marketing roles or related field
Experience developing content for social, blog and newsletters and tracking performance
Strong creative skills
Ability to summarize campaign performance, interpret trends and reporting findings in a clear and effective manner, verbal or written
Paid and organic digital marketing experience
Experience working with reporting tools, preferably experience with web analytics tools (such as: Adobe)
Knowledge of Office skills
Strong process orientation
Proven success of driving results/ability to follow through, creativity & innovation, and priority-setting
Ability to operate independently while keeping peers, partners, and supervisors abreast of activities
Detail oriented
The hiring range for this position in Burbank, CA is $126,800 - 170,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
關於The Walt Disney Company (Corporate):
在 The Walt Disney Company (Corporate),你會看到公司強大品牌背後各業務如何融會交流,建構出全球最創新、影響深遠和備受尊崇的娛樂公司。作為企業團隊的一份子,你將會與推動策略以讓The Walt Disney Company穩佔娛樂界頂尖地位的世界精英領袖一同工作。與其他具有創新精神的思想家惺惺相惜,同時讓這個世界上最偉大的故事敍述家為全球各地千百萬家庭締造回憶。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Credit Card Services, Inc.,其所屬的業務部門是 The Walt Disney Company (Corporate)。
Disney Credit Card Services, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
遇到技術問題?查看常見問題以尋求協助。
招聘流程
-
您的故事從哪裡開始?
探索 Disney 職位空缺和 The Life at Disney 網誌,了解華特迪士尼公司有待發掘的所有精彩機會。
-
迪士尼的故事裏,有你更精彩成就迪士尼故事
有許多不同品牌和業務可供探索。當您找到適合您的機會後,請填寫您的申請,進行下一步。
-
下一章
申請後,您將收到一封電子郵件,讓您可存取應徵者控制面板。建立您的登入資料,並確保經常檢視您的控制面板,以查看申請進度。
探索此地點 加州伯班克
柏本克獲譽為「世界傳媒之都」,擁有超過 1,000 間傳媒及娛樂公司,當中包括華特迪士尼公司總部。
相關工作
找不到工作。
查看我們提供的所有機會我們的文化
相關內容
-
-
多元、公平與包容 文化與價值觀 員工故事 工作與創新 學生及應屆畢業生 Life at Disney: Hong Kong Disneyland Resort -
工作機會 員工故事 學生及應屆畢業生 A Dream to Perform Comes True for a Disney Intern at Hong Kong Disneyland -
-
工作機會 員工故事 學生及應屆畢業生 A Dream to Perform Comes True for a Disney Intern at Hong Kong Disneyland -
-
員工故事 學生及應屆畢業生 From Disney Internships to Beyond: Meet Three Hong Kong Disneyland Resort Cast Members Making an Impact -
員工故事 學生及應屆畢業生 Disney Internships Lead to Magical Friendships and Careers at Hong Kong Disneyland Resort -
-
-
事業發展 員工故事 Disney Cruise Line’s leadership team in The Bahamas on growth, building careers, and making magic -
登記收取職缺通知
即時收到最新的工作機會的資訊。
分享
連結會在新分頁中開啟。