Senior Specialist, Category Management - Hardlines & Toys, Disney Consumer Products
工作概要:
This is an office-based role in our Singapore office.
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 product categories.
About the Role
The Senior Specialist, Category Management -- Hardlines will be responsible for managing key licensing partners within the hardlines & toys category in Singapore & Malaysia. This role focuses on driving commercial growth through strategic account management, product development planning, and retail activation initiatives.
Working closely with licensees and internal cross-functional teams, the role will support the expansion of the hardlines business by strengthening partnerships, identifying new opportunities, and executing market-relevant retail programs.
Responsibilities:
Commercial Growth & Account Management
Develop and implement account strategies to drive revenue growth and category expansion.
Manage and develop relationships with global, regional and local licensees within the hardlines category.
Deliver annual revenue & targets for the accounts managed
Identify new product opportunities, retail channels, and market partnerships to expand the hardlines & toys business in Singapore & Malaysia
Monitor sales performance and provide recommendations to optimize product assortment and retail presence.
Serve as the primary commercial contact for assigned accounts, ensuring alignment on business objectives and licensing strategies.
Conduct quarterly business reviews, track royalty reporting, and support licensees on contractual commitments.
Retail & Marketing Activation
Plan and execute retail campaigns and consumer activations in collaboration with licensees and retail partners.
Support the launch of licensed products through coordinated marketing, retail placement, and promotional initiatives.
Work closely with Marketing team on retail execution i.e. secure placement, POSM rollouts and in-store activation opportunities, for the Toys category in key retailers.
Internal Coordination
Collaborate with internal teams including marketing, retail, and product development teams to ensure successful execution of strategies
Track project timelines and ensure licensees deliver products and activations in accordance with agreed plans.
Requirements:
- Bachelor’s degree in Business, Marketing, or a related field.
- 3–5 years of experience in account management, licensing, retail, or consumer products.
- Experience working with brand licensing, consumer products, distributors or retail partners is preferred.
- Commercially driven with strong analytical and strategic thinking abilities.
- Strong relationship management and stakeholder engagement skills.
- Experience operating in a matrix environment and working across multiple markets is a strong plus.
- Excellent project management and organizational skills.
- Strong communication and presentation skills.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
關於Disney Experiences:
Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等,將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩,在美國、歐洲和亞洲擁有六大度假勝地;一流的郵輪航線;廣受歡迎的度假擁有權計劃;以及屢獲殊榮的家庭探險導遊業務。此外,迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一,以及遍佈全球和網絡的迪士尼商店。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 The Walt Disney Company (Southeast Asia),其所屬的業務部門是 Disney Experiences。
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