Head, Marketing, Direct-to-Consumer (Disney+), APAC

工作 ID 10143521 地點 Minato-ku, 日本 有意工作的公司 The Walt Disney Company (APAC) 日期已公佈 Feb. 24, 2026

申請

工作概要:

Job Summary:

Reporting to EVP, Marketing APAC and SVP, GM, Direct-to-Consumer, APAC, the Head, Marketing, Direct-to-Consumer, APAC, is accountable for the overall marketing strategy and execution for Disney+ in the region and sits on the DTC Regional Leadership Team. The role oversees the full consumer funnel, from awareness and acquisition through engagement and retention, ensuring a cohesive marketing strategy across markets and touchpoints. The role also collaborates with the Partnerships team to ensure distribution initiatives are effectively translated into subscriber growth and engagement. This position is pivotal in building marketing capabilities and fostering a culture of excellence in all aspects of direct-to-consumer marketing. The Head will design and implement best-in-class marketing plans, media strategies and creative campaigns in close partnership with local teams, with the goal of driving sustained audience growth and engagement across the service within agreed budgets. Reporting to the Head of DTC Marketing are Growth, Partner Marketing and D+ Marketing leads in each territory (dual report to Integrated Marketing Territory Leads).

Key Responsibilities

Develop, implement, and execute a strategic marketing roadmap that drives growth for Disney+ across APAC, supporting the organization’s vision, goals, and long-term growth.
Define and position the Disney+ brand in APAC, driving awareness and demand through product and content marketing for new and exclusive originals, as well as library content.
Identify, prioritize, and articulate high-impact marketing initiatives for the region, ensuring campaigns are innovative and consistently excellent.
Work with regional Marketing and territory Marketing leads for
- Integrated media planning and execution, working with media agencies to maximize effectiveness, efficiency, and ROI.
- Effective social media and PR strategy, maximizing consumer engagement and earned media across all major platforms and partners.
- Delivering outstanding creative output for Disney+ communications and campaigns
Synergistically market through Disney's other businesses in media, digital, retail, and parks.
Develop and implement brand measurement frameworks to track key metrics (awareness, intent, engagement) and campaign effectiveness.
Collaborate with Disney+ functional leads and territory leads to drive maximum demand through the marketing funnel and support wider business objectives.
Provide coaching, mentoring, and development planning for DTC marketing team members, building a high-performing, innovative, and collaborative team.
Foster close collaboration with local, regional (APAC), and global stakeholders, including Product & Tech, Content, and Partnerships.
Establish and maintain an innovative, inclusive, and highly collaborative culture that promotes idea generation, open communication, and excellence.
Work cross-functionally and with strategic partners to deliver best-in-class campaigns that drive Disney+ demand and subscriber growth.
Ensure compliance with all corporate policies/objectives and maintain the highest level of ethics and industry standards.

Basic Qualifications Required

Minimum of 15 years of experience in marketing, with a strong track record in executive-level marketing roles, ideally in SVOD, streaming, technology, media, or entertainment.
Deep knowledge of subscription services and the broader media landscape.
A combination of brand building and content marketing expertise.
Proven leadership experience in building, developing, and motivating teams.
Strategic, analytical thinker with strong 360° communication skills.
Expertise in media strategy, planning, and agency management.
Proven ability to lead creative teams to deliver outstanding marketing communications.
Results-driven approach, using data and analytics to inform decisions and drive performance.
Experience working across international markets, preferably within APAC.
Collaborative, influential, and relationship-building skills to be effective in a large global matrix organization.
Bachelor’s degree in related field
Fluent in English; Japanese or Korean a plus

申請

關於The Walt Disney Company (APAC):

70 多年來，The Walt Disney Company 一直為亞太地區的消費者提供娛樂，並豐富人們的生活。現今的消費者可以在許多方面以及在澳洲、紐西蘭、中國大陸、日本、韓國以及東南亞的許多市場中發現新的品牌體驗。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 Disney Int'l Employment Services, Inc.，其所屬的業務部門是 The Walt Disney Company (APAC)。

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