Director SEO - Audience Engagement

工作 ID 10145392 地點布里斯托尔, 康乃狄克州, 美國 有意工作的公司 ESPN 日期已公佈 Mar. 17, 2026

申請

工作概要:

The Director of SEO is a senior leader within our Audience Engagement group responsible for defining and executing ESPN’s overall search and referral growth strategy across a large, fast-paced newsroom producing hundreds of pieces of content a day. This role owns organic search performance end to end—setting best practices, guiding editorial partners, and translating data into actionable insights that drive audience growth and engagement. The Director will also oversee and evolve our SEO content strategy, setting budgets and generating evergreen story ideas.

In addition to traditional search engines, the Director of SEO will oversee optimization and growth strategies across key referral platforms such as Reddit, Apple News, and other emerging distribution channels, as well as work closely with the social team to lead referral best practices. The ideal candidate combines deep SEO expertise, strong newsroom instincts, and proven people leadership. Sports happens on nights, weekends, and holidays. The SEO Director will help lead and delegate in these windows.

This role is located in our Bristol, CT office.

Responsibilities:

Own and evolve the organization’s SEO and referral strategy, aligned with editorial, audience, and business goals
Stay ahead of algorithm changes, platform updates, and industry trends, translating them into clear guidance for teams
Act as the senior SEO voice in cross-functional conversations with Audience Engagement, Editorial, Product, ABC News, and other business stakeholders

Establish and maintain SEO best practices for news, evergreen, and video content
Partner closely with editors to integrate SEO thinking into daily workflows without compromising editorial integrity
Lead optimization strategies for non-search referral platforms (e.g., Apple News, Reddit, newsletters, and other emerging sources)

Define success metrics and KPIs for organic search and referral traffic, delivering regular reporting on performance, trends, opportunities, and risks newsroom partners

Manage, mentor, and grow a team of SEO specialists and writers

Serve as a trusted advisor, helping teams balance speed, quality, and optimization in a breaking-news environment

Required Qualifications:

Minimum of 8 years of experience in SEO, audience development, or digital growth, preferably within a large media or content-driven organization; with a proven track record in SEO strategies for the AI age
Minimum of 2 years of direct people management experience
Understanding of technical SEO, on-page optimization, and content strategy in a newsroom context
Strong experience working with analytics tools (e.g., Google Search Console, Adobe, SEMrush, or similar tools) and translating data into insights

Preferred Qualifications:

Demonstrated success growing organic search and referral traffic at scale
Experience partnering cross-functionally with product teams
Comfort operating in a fast-changing, high-pressure news environment

Required Education:

High School Diploma

Preferred Education:

Bachelor’s degree or equivalent in journalism, communications, or a related field

#ESPNMedia

申請

關於ESPN:

在 ESPN 工作與其他地方不同。這是因為我們總是尋找新的方式與粉絲互動，無論他們是在甚麼地方、以何種方式接觸體育。我們每天都在做沒有人做的事情，這一切都是在一種充滿活力的文化中，不斷地堅持不懈，並且不斷地超越自我。當您的團隊擁有最新的技術、突破傳統的想法和世界級的人才時，每一天都是非同尋常的。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 ESPN Enterprises, Inc，其所屬的業務部門是 ESPN。

ESPN Enterprises, Inc 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會，不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境，並與瞬息萬變的世界息息相關。

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