Corporate Brand Strategy MBA Intern, Summer 2026
工作概要:
About the Role & Team:
The Corporate Brand Strategy team develops comprehensive and relevant brand & franchise strategies informed by quantitative and qualitative analysis to guide strategic decision-making across the enterprise globally.
We collaborate with business units around the world to conduct opportunity assessments, diagnose business challenges, formulate actionable strategies, and measure key outcomes.
Our team is comprised of strategists who deploy a combination of quantitative and qualitative methods across all of our projects. A few examples:
- Provide thought leadership to the Chief Brand Officer on the state of our brands and franchises and key opportunities for growth
- Support business unit leadership by identifying key business drivers and areas for continued improvement
- Develop brand and franchise growth strategies for specific markets and consumer segments
- Size potential for new business opportunities
This internship is a full-time, three-month commitment in the Burbank, California area from June-August 2026.
What You Will Do:
- Lead workstreams and small projects, with support from team leaders
- Provide strategic support on projects such as developing hypotheses, running data-driven analyses, and developing and measuring success criteria
- Synthesize data and insights across multiple sources into clear, data-backed recommendations presented in a story-driven business deck
- Conduct analyses and run calculations on quantitative recommendations – e.g., calculating size of market or size of opportunity
- Present findings and work with partners across the enterprise to answer important business questions
Example Projects:
- Engage in thought leadership projects such as articulating the key opportunities for growth with a specific demo (e.g., kids 6-11) and recommended actions
- Analyze core business questions such as: Who are TWDC fans? What is the size of the preschool entertainment market? What is the right positioning for this franchise?
- Articulate strength of various TWDC IP, including what elements resonate with consumers
Required Qualifications & Skills:
- Prior Industry-relevant experience, as defined by one or more of the following:
1. Strategic or Management Consulting at a top-tier management consulting firm
2. Strategy or analytics within a media, technology or consumer packaged goods company
3. Brand or Franchise management in consumer-focused company (not B2B)
- 2 or more years prior experience in an internal strategy, management consulting, or analytics role
- Exceptional and demonstrated analytical skills with the ability to draw business insights from data and interpret real-world applications
- Experience creating presentations that clearly communicate a cohesive story using information and data from multiple sources
- Excellent project management and prioritization skills with an ability to execute quality work with tight deadlines while managing several projects simultaneously
- Proficient in Excel, PowerPoint, and Keynote
Education:
- Graduated from an accredited college or university with a BA/BS
- Currently enrolled in an MBA program
Eligibility Requirements & Program Information
Candidates for this opportunity MUST meet all of the below requirements:
- Be enrolled in an accredited college/university pursuing a MBA degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship
- Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program
- Be at least 18 years of age
- Possess unrestricted work authorization
Additional Information:
- The approximate dates of this internship are June through August 2026
- Candidate must be available to work full-time hours Monday through Friday (approximately 40 hours per week) for the duration of the internship
- Able to provide own housing and transportation in the Burbank/Glendale area
The pay rate for this role in California is $41.40 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits
關於The Walt Disney Company (Corporate):
在 The Walt Disney Company (Corporate),你會看到公司強大品牌背後各業務如何融會交流,建構出全球最創新、影響深遠和備受尊崇的娛樂公司。作為企業團隊的一份子,你將會與推動策略以讓The Walt Disney Company穩佔娛樂界頂尖地位的世界精英領袖一同工作。與其他具有創新精神的思想家惺惺相惜,同時讓這個世界上最偉大的故事敍述家為全球各地千百萬家庭締造回憶。
關於 The Walt Disney Company:
Walt Disney Company 連同其子公司和聯營公司,是領先的多元化國際家庭娛樂和媒體企業,其業務主要涉及三個範疇:Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初,只是一間卡通工作室,至今已成為娛樂界的翹楚,並昂然堅守傳承,繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落,深入人心。我們在 40 多個國家/地區營運業務,僱員及演藝人員攜手協力,創造全球和當地人們都珍愛的娛樂體驗。
這個職位隸屬於 Disney Worldwide Services, Inc.,其所屬的業務部門是 The Walt Disney Company (Corporate)。
Disney Worldwide Services, Inc. 是提供平等就業機會的僱主。求職者都會獲得聘僱考量的機會,不分種族、宗教、膚色、生理性別、性傾向、社會性別、性別認同、性別表達、原國籍、血統、年齡、婚姻狀態、軍人或退伍軍人身份、醫療狀況、遺傳資訊或殘疾狀況、或者聯邦、州級或地方法律所禁止的其他任何基本特徵。Disney 提倡讓所有人的想法和決策都有助我們發展、創新、創造最好故事的商業環境,並與瞬息萬變的世界息息相關。
就業申請的殘疾便利安排
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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