About Direct To Consumer (DTC)

The Advanced Measurement and Strategic Analytics Team uses data, statistical modeling/techniques, experimentation frameworks, and other tools to help our stakeholders make informed, data-driven decisions to continue driving the Disney’s Direct-to-Consumer Marketing strategy and growth. With our work, we aim to investigate end-to-end marketing trends and subscriber behaviors for global strategy, product, and promotional efforts across services including Bundle offerings, lifecycle, and first-party properties. In this role, the senior analyst within the Advanced Analytics sub-team will work closely with Marketing, Product, Data Science, Data Solutions, and other teams to not only provide high-visibility, in-depth insights on Marketing strategy and growth, but will become a true thought partner to our stakeholders, helping to craft strategy. The ideal candidate has a passion for using advanced analytics, including modeling, to solve complex business problems. 

Responsibilities 

• Work closely with stakeholders to define the most pressing business questions on Marketing growth trends and drivers and build analytical frameworks to answer these questions 

• Help to craft an ongoing experimentation program, including hypothesis formulation, experimental design, significance-setting, and post-experiment analysis 

• Perform holistic campaign lift analyses with causal-inference techniques and by developing novel approaches; identify and measure drivers of growth-tactic success; present findings to stakeholders and senior management 

• Define and analyze audience segments to continue driving Disney’s Direct-to-Consumer Marketing strategy and growth 

• Partner with other Analytics teams to understand and harness all available marketing and subscriber data from disparate sources, uniting insights into a cohesive, actionable story 

    

Basic Qualifications 

• Bachelor’s degree in Data Analytics, Mathematics, Statistics, or related degree 

• 5+ years of hands-on analytical work experience with R/Python/SAS (or another statistical analysis tool) and SQL 

• Extensive, proven work experience with statistical modeling, machine learning, and other quantitative approaches, including but not limited to in-depth knowledge of linear and logistic regression, significance testing, data preparation for modeling, and segmentation techniques. Causal inference and propensity score matching experience a plus 

• Expertise manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools 

• Experience with creating, executing, and analyzing complex AB/MVT test constructs to test stakeholder hypotheses 

• Experience with data visualization tools such as Tableau, Looker, etc. 

• Strong analytical skills with the ability to apply business strategy to data analysis and recommendations 

• Strong presentation skills, including the abilities to tell a story with data and to synthesize findings into actionable recommendations 

• Ability to think strategically, analyze and interpret market and consumer information 

Preferred Qualifications 

• Experience in the streaming media industry or other subscription-based service 

• Experience working with Marketing teams or in the Marketing landscape 

Additional Information

#DISNEYTECH

#DisneyAnalytics

The hiring range for this position in New York, NY is $123,000.00 to $165,000.00 per year, and in Santa Monica, CA is $117,500.00 to $157,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.