Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+, and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly personalized entertainment experiences to diverse consumers around the world. 

The Product Marketing & Digital Experience Intern role is part of the Disney+ Growth Retention & Lifecycle team and is responsible to lend support for projects on driving customer acquisition, engagement, and retention through the development, set-up and optimization of campaigns to support the key KPIs of acquisition, engagement, retention, and customer lifetime value for Disney+.

Responsibilities:

Migration Mapping Project

• Learn about the current and new platform structures (e.g., SMS, app store tools, asset management systems)
• Support the team in auditing existing pages, app store metadata, and assets - identify what needs to be migrated, updated, or retired
• Build an organized tracker that maps old vs. new asset locations and dependencies
• Assist in uploading or transferring assets following new team SOPs
• Identify bottlenecks or recurring issues encountered during migration and propose process improvements
• Present key learnings, highlights, and recommendations to the team

Campaign Management

• Develop and present monthly slide decks outlining upcoming Disney+ content priorities to major external stakeholders.
• Set-up campaigns with key partners to highlight the latest titles on Disney+ for HK, TW, SEA markets.
• Collaborate with various stakeholders to coordinate and manage assets and localization for different markets.
• Work with creative agencies to request and manage assets for upcoming campaigns.
• Analyze data to identify trends and propose actionable areas for improvement.

Marketing Landing Page Refresh

• Execute monthly updates to refresh marketing landing pages with the latest and upcoming titles on Disney+.
• Coordinate with cross-functional teams to ensure content alignment and integration of landing page.
• Collaborate with external stakeholders, including creative agencies, to produce and update marketing assets.

Website & Partner CTV Updates

• Conduct monthly refreshes on company’s websites and partner CTV channels for HKSEA markets.
• Coordinate with creative agencies to request and manage assets for website updates.
• Monitor website performance metrics and user feedback to identify areas for enhancement.

Product Requests

• Create product request documents to support the implementation of new features on Disney+.
• Collaborate with internal stakeholders to gather data and insights for comprehensive product proposals.
• Assist throughout the product lifecycle teams from proposal to live implementation, addressing any ad-hoc requests.
• Propose areas of improvement for Disney+ features to enhance user experience, engagement, and retention.

Internship Requirements:

• Currently an undergraduate pursuing a bachelor's degree/diploma
• Still an undergraduate and not yet graduated during the internship period
• Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between May to August 2026
• Indicate your internship availability (start and end date) in your resume
• Indicate your expected graduation date in your resume
• Indicate your marketing portfolio link in your resume and application

*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.

Requirements:

• Currently an undergraduate pursuing a bachelor's degree/diploma in Marketing, Business Studies, Communications, Media, or a related field.
• Has a strong willingness to run test and learn at a customer and campaign level.
• Good organizational skills and ability to prioritise work projects.
• Good communication and presentation skills
• Ability in analytical and numerical skills is an added value.
• Knowledge or interest in Digital Marketing is a plus.
• Interest or fan mentality for Disney, Pixar, Star Wars, Marvel, National Geographic, and general entertainment (Korean dramas, Hollywood/U.S. series, Japanese anime, etc.)
• Highly self-motivated and meticulous with a strong passion for the streaming industry
• Ability to adapt quickly to a constantly evolving organizations, and to thrive in a fast-paced working environment.
• Strong team player; possesses good interpersonal skills with a high-level of enthusiasm in collaborating in cross-functional teams.
• Adopts a challenging and questioning approach, proposing information and solutions in creative ways.
• Passionate team player with a never-ending curiosity.
• Self-starter that needs minimal supervision in motivating themself, always looking for opportunities to contribute to our campaigns and overall projects.
• Ability to prioritize workload to meet competing deadlines and manage stakeholder expectations.
• Strategic thinker with good communications skills.
• Excellent command of written and spoken English.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.