Manager, Data Activation

ジョブID 10121869 勤務地を選択 サンタモニカ, カリフォルニア州, アメリカ合衆国 企業名 Disney Advertising 掲載日 May 22, 2025

今すぐ応募

仕事内容:

Supporting the Disney Advertising organization within Entertainment and Sports, the Audience Modeling and Data Science team are subject matter experts in each of the following areas:

Creating and optimizing audience segmentation models that enable us to reach specific audiences based on brand affinities, app behavior, and video viewership among other things
Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties
Analyzing the performance of audiences in real-world campaigns and optimizing audience usage and composition

Job Summary:

We’re looking for an intellectually curious, business-savvy, analytical powerhouse to join the Audience Modeling and Data Science team as a Manager, Data Activation. In this role, you will be responsible for coordinating between the Audience Modeling and Data Science team and various Disney Advertising teams, developing strategic sales related data plans across platforms. You will have a strong knowledge of the media landscape across social, digital, and linear with a deep understanding of how data can be leveraged to drive better results through improved ad targeting.

Responsibilities and Duties of the Role:

Lead and develop a team of Data Activation Analysts
Work closely with teams from ad solutions, ad sales research, data platform, and client & brand solutions to ensure best in class innovative opportunities are brought to our agency and client partners
Present capabilities and campaign insights to both external and internal partners
Develop actionable campaign strategies on behalf of the sales team and clients
Communicate directly with internal stakeholders as well as advertisers regarding campaign goals, planning, and define KPIs for success
Communicate market and client needs based on campaign performance, client feedback, and industry trends to the rest of the Audience Model and Data Science team in order to drive the conception and prioritization of data capabilities, while balancing overall revenue driving opportunities.
Help drive monetization of data capabilities to support revenue goals and objectives
Provide education and sales support on Audience Modeling and Data Science data capabilities to help grow and diversify revenue
Develop case studies from prior campaigns to share with internal partners and inform future campaigns
Assist with creation of decks and other promotional materials

Required Education, Experience/Skills/Training:

B.A./B.S. in a quantitative field of study
5+ years of experience in a role requiring knowledge of cross-platform data-driven ad business, data science, analytics, research, ad-tech, and/or mar-tech
2+ years of experience mentoring analysts, on-boarding new team members, or leading a team
Excel at juggling multiple projects, staying organized and prioritizing deadlines
Seasoned in managing timelines, delivery, dependencies, communication across teams
Great communication and teamwork skills
Knowledge of Salesforce DMP, Adobe Audience Manager, Oracle BlueKai or other DMPs a plus
Experience with data onboarding a plus
Self-motivated with the ability to work independently

#DisneyAdvertising

The hiring range for this position is $113,800 - $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

今すぐ応募

Disney Advertisingについて:

Disney Advertisingは、リニア、デジタル、ソーシャル、オーディオ、広告サポートのストリーミング事業を通じて、The Walt Disney Companyのエンターテイメントとスポーツの広告販売と統合マーケティングを担当しています。これには、ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, HuluおよびABCが所有する8つのローカルステーションが含まれます。

The Walt Disney Company について:

The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。

このポジションはDisney Advertising Sales, LLCという事業部門の一つであるDisney Advertisingでのお仕事です。

Disney Advertising Sales, LLC は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。

求人応募における障害者への配慮

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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