Associate Manager, Affiliate Marketing
Résumé du poste:
At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
Job Summary:
The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.
The Associate Manager, Affiliate Marketing will play a critical role in growing and scaling a fast-growing, affiliate marketing business. The successful candidate will bring a highly analytical, creative and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This is a great opportunity for a candidate who wants to be at the forefront of digital innovation and growth. This is a highly collaborative role which will work across the Disney business, as well as high-profile external partners.
Responsibilities:
Develop and implement strategies to drive subscriber acquisition, conversion and efficiency via the affiliate marketing program for Disney+ in APAC (KR, JP, TW, SG)
Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners, including editorial publishers, affiliate networks, high-quality incentivized and loyalty programs, brand-to-brand partnerships, and creators/influencers
Responsible for the collection, storage, and distribution of marketing assets such as branded materials across multiple databases.
Collaborate with internal cross-functional teams like brand, legal, strategy for campaign approvals and coordination, as well as regional marketing teams for localization of campaigns and local affiliate recruitment if applicable
Develop and execute strategy across affiliate marketing ecosystem including sell-in documents, bounty and payout models and contracts
Drive sign-ups through highly coordinated B2B partnerships, including via structuring and building business cases around offer-based campaigns
Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance efficiency of marketing spend
Develop robust test & learn plan to improve performance and marketing spend efficiencies, based on data & analytical insights
Own direct relationship with top affiliate partners and external vendors/agencies
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high-impact campaigns and initiatives
Drive innovation with partners to get them excited to promote our first-class streaming services and beloved content
Basic Qualifications:
4-5years of digital marketing experience
Strong knowledge of the affiliate and partner marketing space in APAC (KR, JP, TW, SG) and how to optimize partnerships to drive performance across various affiliate models
Business English proficient, and fluency in Korean
Experience working on global brands and with local affiliate partners
Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPI’s, and profitability levers
Excellent Excel and PowerPoint skills
Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of driving projects from start to finish
Strong partner or client management skills
Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders
Works well with ambiguity and demonstrates flexibility in fast-paced, dynamic environments.
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Strong attention to detail
Sense of humor and desire to have fun!
Preferred Qualifications:
Business Japanese proficiency preferred, but not required
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.
À propos de The Walt Disney Studios:
Depuis plus de 95 ans, The Walt Disney Studios représentent la base sur laquelle The Walt Disney Company s’est construite. Aujourd’hui, il propose des films, des histoires en épisodes, de la musique et des mises en scène de qualité aux consommateurs du monde entier. The Walt Disney Studios regroupe un ensemble de studios de cinéma respectés, notamment Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios et Searchlight Pictures. Il abrite également Disney Theatrical Productions, le producteur de spectacles de renommée mondiale.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à The Walt Disney Company (Korea), LLC qui fait partie d’une entreprise que nous appelons The Walt Disney Studios.
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Depuis plus de 70 ans, The Walt Disney Company divertit les consommateurs d’Asie-Pacifique et enrichit la vie des gens. Les consommateurs d’aujourd’hui peuvent découvrir de nouvelles expériences de la marque de nombreuses manières et sur de nombreux marchés de la région APAC.
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