Senior Analyst/Assistant Manager, Business Insights, SEA

Job ID 10084944 Location Singapore, Singapore Business The Walt Disney Company (APAC) Date posted Apr. 02, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Job Purpose

The incumbent will primarily be handling regional research (primary & secondary) that spans SEA markets, including Indonesia, Malaysia, Philippines, Singapore, Thailand & Vietnam. This also includes leveraging external databases to identify market trends & to prepare dashboards, aimed at helping the company and its various lines of business to achieve their business objectives. He/ she will be tasked with providing insights into consumer behavior across a wide range of areas, from general lifestyle to spending to digital media consumption etc.
Secondary focus would be to support research work across North Asia.

Key Responsibilities

Support the needs for research & insights of the local streaming & studio teams and to manage all related primary & secondary research
Manage key external databases and draw insights/ prepare dashboards for regular reporting & on ad hoc topics as and when required
Manage all phases of research, with the following day-to-day responsibilities:
Take brief, design & develop project plans and brief research agencies
Monitor fieldwork, provide progress updates and work closely with agencies to execute projects as well as to resolve any logistical issues
Review deliverables (including questionnaires, survey links, discussion guides and reports) from research agencies and work closely with them to make sure all deliverables meet the project objectives and requirements
Handle all administrative related tasks for the research projects (e.g. vendor application, contracts & invoices etc.)
Analyze and interpret quantitative and qualitative research findings and provide insightful reports and presentations with compelling stories and points of view (as opposed to just data and information) to inform business decisions
Present research findings to executive team/ lines of business and be able to explain the implications for our business as and when required
Work closely with the global research team on research projects and provide on-the-ground support in project implementation
Collect secondary data from various sources to support business and strategy planning as and when required

Requirements

Education:

At least a bachelor degree in Business Management, Marketing, Psychology, Social Science, or Statistics

Experience:

Minimum 7-8 years of solid quantitative & qualitative experience from research agencies and/or client companies. Client side insights experience and stakeholders’ management highly preferred
Comprehensive experience in multi-country research project management, including questionnaire/discussion guide design, sampling, statistical modeling/ analysis and fieldwork and agency management
Experience in presenting research results to senior executives in English

Knowledge:

Good knowledge of different methodologies, advance analytics approaches as well as research types (e.g. branding, feasibility studies, pricing & concept tests etc.)
Strong hands-on experience in managing multi-country research
Well versed in media / entertainment/ digital industries (highly preferred)

Core Skills:

Ability to design and execute qualitative & quantitative research projects independently from start to finish
Excellent data analysis and interpretation skills to identify and communicate business implications
Ability to turn research data into succinct and strategic intelligence
Excellent written and spoken English (native like)
Outstanding communication at all levels

Others:

Proven cross cultural understanding and awareness
Team player mindset
Self-motivated
Can-do attitude
Humble & respectful

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call The Walt Disney Company (APAC).

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