Manager, Digital & Social Marketing - 6 months contract

Job ID 10096915 Location Singapore, Singapore Business The Walt Disney Company (APAC) Date posted Aug. 07, 2024

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Job Summary:

Disney Entertainment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming. Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Lucasfilm, Marvel Studios, Searchlight Pictures, and 20th Century Studios. Disney General Entertainment Content is a collection of renowned content brands at The Walt Disney Company creating original entertainment for the Company’s streaming platform, Disney+.

The Manager, Digital and Social Marketing for The Walt Disney Southeast Asia will be responsible for leading strategy and campaign planning on regional paid digital media and social channels. The core objective is to drive awareness, engagement, social buzz and achieve revenue goals for our movies releasing in cinemas by the Studios business.

This includes creative and social content calendar development, digital paid media planning (Programmatic, Video, Premium, Display, Connected TV, Social buys), social community management, campaign monitoring and reporting. This role requires a strong grasp of organic and paid content formats, latest regional trends and innovations on digital and social channels, as well as agency management.

Responsibilities:

Drive overall regional digital and social strategy for paid media and content creative for movie titles, ensuring clear briefing and direction to agencies
Deliver inspiration to creative teams and agencies in developing sustainable and engaging concepts to drive engagement and word of mouth
Work with agencies to review campaign proposals, plan regional social media calendars (including caption write-ups and media boosting), manage social asset sourcing and rollouts, while managing approvals and alignments with internal stakeholders from global and local offices
Drive ideation and scripting for publicity content featuring celebrity and production talents
Lead regional paid digital media planning and implementation across digital and social buys, regularly checking campaign reports, analysing performance data to identify gaps and opportunities for optimizations that maximise campaign efficiency and efficacy
Stay up to date with emerging formats and innovations on social and digital channels, sharing inspiration with the team on new initiatives that we can test and learn
Oversee regular community engagement and campaign reporting of social media buzz of our movies, analysing sentiments and engagement metrics to inform content strategy and optimizations that can further extend reach and engagement
Ensure optimized implementation and usage of Digital tools such as Sprinklr (social listening) and Datorama (media performance reporting)
Coordination with administrative, creative, finance, legal services, and other shared services, in order to carry out campaigns
Maintain a strong awareness on wider relevant and recent social trends, behaviours and topics on social media channels (TikTok, Instagram, Facebook, YouTube, X) and online forums in the region, particularly among fans of our franchises (e.g. Marvel, Pixar), identifying strategic and tactical content opportunities that can resonate well with our audiences
Participate in the organization of social contests and coordination with Influencers where required
Contribute to social coverage of our marketing events where required
Coordinate with Disney’s other teams for cross-business support

Basic Qualifications:

Minimum of 9 years experience in digital and social marketing in-house or in agencies, preferably with experience in the media entertainment industry
Marketing, Communications, Media or Business BA /BS degree, or other relevant qualifications
Fluent in written and spoken English, an excellent communicator with experience in copywriting
Creative individual who loves entertainment content. Interest in movies, pop culture and Disney’s brands is a plus
A social- and digital-native, passionate about social media platforms, storytelling and content creation for brands
Strong familiarity with paid media planning on digital and social platforms, including Programmatic, Video, Premium, Display, and Connected TV buys
Proficient with social marketing tools, analytics and reporting dashboards such as Sprinklr, Meltwater or similar
Hands-on experience developing actionable insights from social listening data
Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
Proficient in MS Office, Google Doc tools, and Keynote. Adobe Photoshop is a plus
Highly collaborative, organized, detail-oriented and self-motivated
Passionate team player and able to collaborate well across functional teams
Ability to adapt quickly in a fast-paced working environment
Adopts a challenging and questioning approach, proposing information and solutions in creative ways

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call The Walt Disney Company (APAC).

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