Intern, Digital & Performance Marketing, Disney+ - Jan to Jun 2025

Job ID 10099095 Location Singapore, Singapore Business The Walt Disney Company (APAC) Date posted Oct. 08, 2024

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Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more.

*Benefits and eligibility may vary by business and location

HEALTH INSURANCE & WELLBEING
CHILDCARE OPTIONS
PAID TIME OFF
RETIREMENT PROGRAMS
TUITION ASSISTANCE
WEEKLY PAY

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"There are so many opportunities to grow and learn within Disney! There is never a dull moment at work."

Diana, Principal Counsel

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

The intern role will gain exposure in the planning and execution of digital & performance marketing and communication strategies and activities, collaborating across various functions such as Lifecycle, Data & Analytics as well as wider Brand Marketing team. The role will also help understanding core responsibilities around media strategy, media planning and media buying for Disney streaming services, delivering best in class media plans to support local brand and acquisition marketing campaigns.

This role will help in exposure to driving awareness of Disney+ brand and subscriber acquisition efforts for Disney’s streaming service, ensuring subscriber targets are delivered.

Responsibilities:

End to end Performance Marketing – overall acquiring and growing subscribers; managing performance focused acquisition campaigns on digital media, affiliate marketing - from ideation to media planning to optimization and performance analysis / insightful outcomes & actions.
Identify source of growth, profitability and efficiencies in current or new areas through strategic thinking, data & analytics
To learn new tools and technology around creative automation and data dashboards.
Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
Daily check of campaigns and performance across various internal / external consoles to drive consistent performance and to identify optimization tactics.
Stand by for adjusting, optimizing & making changes across campaigns if needed.
Provide frequent local media benchmarks analysis on best performing ads and competitor activity; either via media agency sources or internal 3rd party applications.
Drive digital marketing efficiencies and reach through continuous localized communication testing (a/b), innovation using different platforms and new products/formats
Responsible for local adjustments and optimizations in creative (language / format etc.)
Provide insight and input on local publishers, opportunities and tactics to target new audiences and optimize measurement metrics
Deliver most effective Cost of Acquisition (CPA) and expected Subscriber Volume; deliver most effective Cost per Reach / Engagement for awareness campaigns.
Manage agencies to executive best in class subscriber acquisition activities & media placements to build awareness.
Strong grasp in Mobile & App Install / Purchase lead (CPS based) campaigns as well as App based 3rd Party tools for optimization & data processing.

Internship Requirements:

Currently an undergraduate pursuing a bachelor's degree/diploma
Still an undergraduate and not yet graduated during the internship period
Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between January to June 2025
Indicate your internship availability (start and end date) in your resume
Indicate your expected graduation date in your resume

*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.

Requirements:

Currently an undergraduate pursuing a bachelor's degree/diploma in Marketing Communications, Communications, Media, Data and Analytics, or a related field
Experience on creating digital ads – banners / videos is an added advantage
Good understanding and working knowledge of MS Excel & PPT, Google Analytics
Exposure on working with data analysis & marketing dashboards
Digital Native, sound understanding on trends across digital media

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia), which is part of a business we call The Walt Disney Company (APAC).

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