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Senior Specialist, Brand & Franchise Marketing

Job ID 10090804 Location Seoul, South Korea Business The Walt Disney Company (APAC) Date posted Jun. 03, 2024
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Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

The Senior Specialist, Brand & Franchise Marketing will support Marketing Manager in developing and implementing marketing campaigns to build the brand and franchises, increase awareness, familiarity and affinity of various brands and franchises under the TWDC portfolio, and ultimately help accelerate business growth in the region. 

Key Responsibilities:

  • Be a strategic visionary to drive long-term growth of the Walt Disney Company Brand through the individual content franchises within TWDC’s large and diverse IP portfolio (including Disney, Pixar, Marvel, Star Wars, National Geography, AVATAR as well as Disney+).
  • Develop and implement the integrated marketing plans to build awareness, familiarity and affinity of responsible brands and franchises, as well as measure effectiveness of the marketing programs.
  • Support cross-functional teams to drive synergy, marketing and consumer messaging for responsible brands and franchises, including contents marketing team, digital marketing team, corporate communications, consumer research, and DPEP business teams, etc.

Ideal Experience:

  • Experience working with or for multiple divisions of a major entertainment company or global company.
  • 6+ years of related experience or deep knowledge in marketing/brand in one or more of the following industries: consumer products, consumer entertainment or gaming
  • A mature, self-motivated person who is also able to successfully implement multiple initiatives, driving results for the company. 
  • A strong “partnership” mentality in working with others. Experience in driving results through consensus building, teamwork, and identifying common goals. Demonstrated success in building relationships across all levels of an organization (Executive through Managerial).
  • Excellent verbal and written communication skills in English. Experience in writing and executing multiple-year strategic plans.

Ideal Education:

Bachelor’s degree in business administration, Marketing, Management or related field

Additional Information:

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).

Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.

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