Skip to main content
BE YOU. BE HERE. BE PART OF THE STORY.

Senior Manager, Local Content Marketing

Job ID 10088295 Location Seoul, South Korea Business The Walt Disney Company (APAC) Date posted May 07, 2024
Apply Now

ENJOY THE MAGIC

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more.

  • HEALTH INSURANCE & WELLBEING
  • CHILDCARE OPTIONS
  • PAID TIME OFF
  • RETIREMENT PROGRAMS
  • TUITION ASSISTANCE
  • WEEKLY PAY
View All Benefits
"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

As the Senior Manager of Local Content Marketing, you will lead a dynamic team responsible for driving marketing initiatives for all Disney+ Korean original series & current titles. Your role will be pivotal in developing and executing innovative marketing strategies and will be in charge of strategic planning, ad execution, resource allocation, budget & KPI management, and managing all aspects of marketing and publicity campaigns for a given title. This position will report to the Executive Director of Integrated Marketing.

Responsibilities:

  • Lead and inspire a dynamic marketing team consisting of three teams and twelve seasoned marketing professionals.  Together, strategize and execute comprehensive marketing plans for all Korean content launches in Korea.
  • Oversee all aspects of campaign initiatives, from conceptualization to execution, including strategic planning, vendor and agency liaison, resource management, and territory-specific reporting.
  • Develop tailored marketing strategies for each title, encompassing positioning, key messaging pillars, phased communication tactics and creatives.
  • Establish performance metrics and conduct thorough post-release evaluations to optimize future marketing endeavors.
  • Collaborate closely with stakeholders to establish annual marketing budgets and KPI targets for individual titles, ensuring effective resource allocation, advertisement/publicity management, content production support and development of strategies and creatives for the other regions.
  • Contribute to annual and 5-year strategic planning exercises to delineate overarching priorities and goals for the local content marketing division.
  • Deliver compelling marketing presentations to production companies, creators, and internal leadership, ensuring alignment with organizational objectives.
  • Foster cross-functional collaboration across Disney's diverse lines of business.
  • Forge and nurture relationships with key external partners in media, entertainment, and the broader marketing landscape to amplify brand presence and reach.
  • Forge and nurture relationship with industry people including production companies, creators and talents.
  • Work with the film/series festivals and awards to participate in and showcase local content titles in the events.

Basic Qualifications:

  • Bachelor's degree, preferably in marketing, communications, or business management.
  • 10+ years' experience in integrated marketing communications, with a preference for candidates with experience in the film or entertainment industry.
  • Exceptional analytical abilities, including monitoring business objectives, budget management, and optimizing resource allocation.
  • Demonstrated success in leading and inspiring teams to achieve business goals.
  • Excellent communication and presentation skills, with a proven ability to collaborate effectively across various departments.
  • Deep understanding of and enthusiasm for the content and media business.
  • Strong project management capabilities.
  • Thrives in a fast-paced environment and adept at managing multiple priorities simultaneously.
  • Familiarity with Disney+ and TWDC Studio content.
  • Fluency in both English and Korean, both written and verbal.

Additional Information:

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Apply Now

About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).

Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.

OUR CULTURE

Related Content

  • Executive Leadership Learn more
  • Social Responsibility Learn more
  • Diversity, Equity, and Inclusion Learn more
  • Heroes Work Here Learn more

Sign Up for Job Alerts

Get the latest job opportunities as they become available.

Watch Our Jobs

Sign up to receive the latest news and company information based on your preferences. An asterisk indicates a required field.

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

By clicking "Submit", you agree to our Terms of Use (opens in new window) and acknowledge that you have read our Privacy Policy (opens in new window).

By clicking "Submit", you agree to our Terms of Use (opens in new window) and acknowledge that you have read our Privacy Policy (opens in new window). If I have elected to receive marketing messages or newsletters, I may withdraw my consent for these marketing messages at any time.

By clicking "Submit", you agree to our Terms of Use (opens in new window) and acknowledge that you have read our Privacy Policy (opens in new window), Cookies Policy (opens in new window) and EU Privacy Rights (opens in new window).

How we use your personal information and your rights:

  1. Your personal information is controlled by The Walt Disney Company Limited of 3 Queen Caroline Street, London, W6 9PE, United Kingdom.
  2. When you visit or shop with Disney or use any Disney product, service or mobile application, other members of The Walt Disney Company Family of Companies may also use your information to provide you these services, personalise your experience and send you service related updates and communications.
  3. You have a number of rights including the right to request access to, change, or remove your personal information, or to change your marketing preferences (including withdrawing your consent at any time.) Please see our Privacy Policy (opens in new window) to learn more about managing your marketing preferences or deleting your account.
  4. Our Data Protection Officer can be contacted by emailing: dataprotection@disney.co.uk.
  5. You have a right to lodge a complaint with the UK Information Commissioner's Office: https://ico.org.uk/ (opens in new window).
  6. For more information about Disney's data collection and use practices please read Disney's Privacy Policy (opens in new window).

By clicking "Submit", you agree to our Terms of Use (opens in new window) and acknowledge that you have read our Privacy Policy (opens in new window) and Collection Statement (opens in new window).

For more information about our general data collection, use, and practices, including how to manage your preferences, please read our Privacy Policy (opens in new window). I have read and agree to the Terms of Use (opens in new window).

Privacy Policy Agreement

Privacy Policy Agreement

Privacy Policy Agreement

Privacy Policy Agreement

Privacy Policy Agreement