Assistant Business Manager
Job Summary:
Job Purpose
The Assistant Business Manager will support Consumer Products Commercialization (CPC) team in developing and implementing both sales and marketing plans to build the brand and franchises, increase awareness, favorability and purchase of Disney entertainment and product offering, and ultimately help accelerate business growth in Hong Kong and Macau.
The principal role of the position includes driving sales target and implementing specific marketing programs that are aligned with the agreed strategies for the responsible franchise with business teams. This requires working closely with all Business Units and corporate functions, while keeping abreast of the market landscape and development.
Key Responsibilities
- Support the Sales Manager in driving sales target and implementing the integrated marketing plans for CPC to build equity and sales of responsible franchises
- Work with cross-functional teams to drive synergy, marketing and consumer messaging for all franchises across TWDC divisions.
- Maximize key sales, marketing and promotional partnerships by identifying multiple business opportunities across the team and IP portfolio.
- Develop customized sales and marketing materials including pitch kits, sell-sheets and sizzles and video content.
- Work with divisional and corporate research teams to ensure CPC-Hong Kong has the appropriate metrics, analytics and consumer insights to make effective strategic decisions to drive brand and franchise growth in each market.
Working Relationships
- Internal
- WDI Hong Kong Marketing Team
- CPC, DI, TV, Studio, HKDL, Publishing, SHDR, TDS
- Other corporate functions (Corp Communications, Corporate Citizenship, Government Affairs, CBM)
- External:
- Licensees
- Digital, corporate, organizational partners
- Event, media, social agencies
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company (Hong Kong) Ltd., which is part of a business we call Disney Experiences.
Having technical issues? View the FAQs for help.
Hiring Process
-
Where Does Your Story Begin?
Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.
-
Be Part of the Story
There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.
-
The Next Chapter
Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.
Explore this Location APAC
For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.
OUR CULTURE
Related Content
-
-
-
-
Benefits Our Benefits
-
-
-
Career Development Candidate Resources
-
-
Employee Stories Life at Disney Blog
-
-
-
-
-
-
-
-
-
-
-
Career Development Candidate Resources
-
Diversity, Equity, and Inclusion Culture & Values Employee Stories Work & Innovation Students & Recent Graduates Life at Disney: Hong Kong Disneyland Resort
-
Career Opportunities Employee Stories Students & Recent Graduates A Dream to Perform Comes True for a Disney Intern at Hong Kong Disneyland
-
Culture & Values Employee Stories Growing a Garden of Magic at Hong Kong Disneyland
-
Employee Stories Students & Recent Graduates From Disney Internships to Beyond: Meet Three Hong Kong Disneyland Resort Cast Members Making an Impact
-
Employee Stories Students & Recent Graduates Disney Internships Lead to Magical Friendships and Careers at Hong Kong Disneyland Resort
-
Employee Stories Finding New Angles with Data Science: Meet Henry
-
-
-
-
-
Employee Stories Behind the Magic with Jenn, Disney Vacation Club Project Manager
-
Career Development Diversity, Equity, and Inclusion Employee Stories Bringing Passion Through Storytelling: Meet Staff Writer, Zaire!
-
Diversity, Equity, and Inclusion Employee Stories Celebrate Black History Month: How Their Stories Inspire Others to Dream
-
Diversity, Equity, and Inclusion Employee Stories Celebrate Black History Month: Why the Work We Do Matters
-
Employee Stories Creating a Culture of Safety: Meet Krista
-
Career Development Employee Stories Creating Home-Away-From-Home Magic as a Houseman at Disneyland Resort
-
Employee Stories Work & Innovation Creating Wonders & Ensuring Safety: Meet Jana, Structural Engineer, Disneyland Resort
-
Career Development Employee Stories Disney Chefs Share Their Advice for Aspiring Culinary Talent
-
-
-
Students & Recent Graduates Disney Internships United States
-
Students & Recent Graduates Disney Internships International
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Students & Recent Graduates Disney Programs
-
Students & Recent Graduates Disney International Programs
-
-
-
Diversity, Equity, and Inclusion Culture & Values Employee Stories Students & Recent Graduates Disney on the Yard
-
Career Opportunities Disney Cruise Line manager of HR shares new opportunities in The Bahamas
-
Career Opportunities Career Development Disney Cruise Line’s leadership team in The Bahamas on growth, building careers, and making magic
-
Benefits Culture & Values Disney named Top Adoption-Friendly Workplace
-
Career Opportunities Students & Recent Graduates Dreams Take Flight with UK Early Careers
-
Career Development Diversity, Equity, and Inclusion Four Women in Leadership Growing Their Careers in Japan
-
Career Development Employee Stories Work & Innovation From Concept to Console: Meet Winslow, Producer III, Disney Games
-
Employee Stories Students & Recent Graduates Ireland Intern Spotlight: Meet Ellen and Karla!
-
Employee Stories Students & Recent Graduates Meet 3 Japanese Trainees Starting Their Career With Disney
-
Diversity, Equity, and Inclusion Culture & Values Employee Stories Meet Artemis: EMEA Talent Acquisition Intern
-
Career Opportunities Diversity, Equity, and Inclusion National Geographic Announces Third Year of Field Ready Program
-
Career Opportunities Employee Stories Nontraditional Career Paths Lead to Technology & Digital Opportunities at Disney Parks
-
Career Development Diversity, Equity, and Inclusion Employee Stories Q&A with Domi Flores-Wong: A Nontraditional Career Path into Technology at Disney
-
Work & Innovation Securing the Magic at Disney
-
Career Opportunities Employee Stories Taking a Chance and Finding a Dream Job: Meet Kati, Ride & Show Technician
-
Diversity, Equity, and Inclusion To Be Young, Gifted, and Black: Wisdom and Stories from Emerging Black Leaders at Disney
-
Hiring Process Employee Stories Unlock the Magic: Your Guide to Disney College Program Character Performer Auditions
-
Employee Stories Will, Disney Cruise Line HR manager and Navy veteran, supports crew and discovers his own Disney magic
-
-
Culture & Values Students & Recent Graduates Disney Internships Lead to Magical Friendships and Careers at Hong Kong Disneyland Resort
-
Diversity, Equity, and Inclusion Culture & Values Employee Stories Women + Tech BERG Spotlight: Meet Four Female Technologists
-
Career Development Employee Stories A Day in the Life of Anthony, a Disney Recreation Coordinator
-
Students & Recent Graduates Disney Hospitality Leadership Program
-
-
Students & Recent Graduates Disney Internships United Kingdom Programme
-
Students & Recent Graduates Japan Trainee Program
-
-
-
-
Students & Recent Graduates Disney Signature Experiences Rotation Program
-
-
-
Executive Leadership
Our senior executives bring tremendous experience, visionary thinking and a shared commitment to excellence, creativity and innovation to the day to day operation of the company.
Learn more -
Social Responsibility
Explore our commitments and our work to create a better world through our stories, experiences, operations, and philanthropy.
Learn more -
Diversity, Equity, and Inclusion
At Disney, we are committed to creating a better world. A world of belonging where each person feels seen, heard, and understood. A world filled with hope and promise.
Learn more -
Heroes Work Here
Heroes Work Here reflects the long history of respect and appreciation Disney has for the U.S. Armed Services. We recognize the commitment and dedication it takes to serve your country, both as military personnel and military spouses, and value the leadership skills and sense of purpose it has instilled in you.
Learn more
Sign Up for Job Alerts
Get the latest job opportunities as they become available.
SHARE
Links open in new tabs.