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CDI - Chef.fe de projet Marketing Media H/F

Job ID 10122996 Location Paris, France Business The Walt Disney Company (EMEA) Date posted Jun. 20, 2025
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Job Summary:

The Walt Disney Company est l’une des premières entreprises de divertissement familial et de médias dans le monde. Synonyme d’Entertainment familial de qualité, Disney, qui depuis toujours cultive l’art de raconter des histoires, est en France la première marque de divertissement.

La Company en France s’organise autour de 3 grandes activités : Studios (Distribution de films en salle, Marketing de ces films et Localisation des Contenus), Media (chaînes linéaire Jeunesse et Découvertes, plateforme de streaming Disney+), Produits dérivés.

Ces activités sont soutenues par un ensemble de fonctions support : Communication, Relations Presse, Finance, Legal, RH.

Moteur de créativité et d’innovation, The Walt Disney Company se renouvelle sans cesse, crée de nouveaux personnages et raconte de nouvelles histoires qui parlent à toutes les générations.

Description de l’équipe et des missions

Intégré·e au sein de l’équipe Marketing Media, et plus particulièrement du service marketing Disney+, vous êtes rattaché·e au·à la Responsable Brand Marketing.

Vous accompagnerez la mise en œuvre de la stratégie marketing sur l’ensemble des campagnes Disney+ (brand, contenus US et productions locales), ainsi que sur les projets AdSales.

Vous veillerez à la bonne exécution des campagnes sur tous les canaux et agirez comme point de contact clé entre les équipes internes et les agences externes

Principales responsabilités :

Disney+

  • Piloter l’exécution opérationnelle des campagnes marketing (brand, contenus US, productions locales), en s’assurant que les assets sont produits, validés et livrés dans les délais, conformément aux guidelines de la marque et de la plateforme.
  • Contribuer activement à la stratégie et au positionnement des campagnes en apportant des insights audience et des recommandations tactiques.
  • Gérer les processus créatifs sur l’ensemble des points de contact (offline, digital, display…), notamment via la rédaction de briefs stratégiques, la consolidation des besoins et le suivi de livraison via des outils comme Zendesk.
  • Assurer la coordination entre les équipes internes (media, social, RP, éditorial, trade) et les agences (créatives et média) pour garantir la cohérence d’exécution.
  • Anticiper les besoins de production, détecter les risques de retard ou de désalignement, et alerter si besoin pour garantir les délais.
  • Participer aux bilans de campagne afin d’identifier les apprentissages clés et contribuer à l’optimisation des futures campagnes.

Marketing AdSales

  • Être en charge des opérations marketing à destination de l’écosystème publicitaire (événements, projections, promotions), en garantissant un alignement stratégique et une bonne gestion budgétaire.
  • Superviser et valider les campagnes autopromo diffusées sur Disney+, en s’assurant de leur cohérence avec les priorités de la plateforme et les standards de marque.
  • Être l’interlocuteur·rice principal·e des équipes commerciales afin de leur fournir des supports marketing pertinents, adaptés à leurs besoins.
  • Superviser la mise à jour et la personnalisation des supports commerciaux (présentations, offres de sponsoring, fiches contenus) en lien avec les équipes créatives.
  • Suivre les opportunités de sponsoring et transmettre régulièrement les informations pertinentes à l’équipe marketing Disney+ pour garantir l’alignement des priorités.

Collaboration transverse

  • Renforcer la coopération avec l’ensemble des parties prenantes internes et externes pour optimiser les synergies et la fluidité des échanges.
  • Partager les stratégies de campagne, les insights et les plans avec les autres équipes pour assurer la cohérence globale.
  • Prendre en charge vos projets en assurant leur bonne priorisation, le suivi d’avancement et un haut niveau de qualité.
  • Être force de proposition, anticiper les besoins et identifier des axes d’amélioration à chaque étape du cycle de campagne.

Profil recherché

  • Diplômé(e) d’un Master en Marketing ou Communication.
  • Minimum 5 ans d’expérience en marketing, idéalement dans le secteur des médias ou du divertissement.
  • Maîtrise des outils Airtable, Zendesk et Microsoft Office pour la gestion des projets, tickets et campagnes.
  • Excellentes compétences en gestion de projet et capacité à gérer plusieurs dossiers complexes en parallèle.
  • Très bon relationnel et aisance à l’oral, y compris en présentation devant des interlocuteurs internes ou externes.
  • Parfaite maîtrise du français et de l’anglais.
  • Rigueur, autonomie, sens du détail et esprit de collaboration.

DEI statement

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (France) S.A.S., which is part of a business we call The Walt Disney Company (EMEA).

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Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

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