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Social Media Producer

Job ID 10120383 Location New York, New York, United States Business ABC News Date posted May 08, 2025
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Job Summary:

The Social Media Producer is a key member of the ABC News Social Team, responsible for producing and distributing content across all social platforms, including YouTube, TikTok, Instagram, Facebook, X and Threads. The producer will create and post social content across several ABC News brand accounts, including ABC News, ABC News Live, Good Morning America and more.

This candidate will collaborate with the digital and broadcast teams to optimize both linear content and original digital content across all social media platforms. The candidate should be comfortable working quickly and efficiently across the entire Adobe Creative Cloud Suite. The role requires editing videos using Adobe Premiere, creating graphics using Canva and Photoshop and writing captions for all social platforms using SEO best practices.

The candidate should be comfortable working in a fast-paced, high-pressure environment, demonstrating impeccable judgment and social acumen, especially pertaining to breaking news on social media. They should have experience producing and distributing content during breaking news situations. They should be comfortable working with talent as needed.

The role requires knowledge of the competitive landscape for news on social. The producer should be well versed in how to leverage social analytics to make data-driven decisions in both production and publishing strategies. This candidate must have a demonstrated track record of editorial excellence. 

The candidate must be willing to work weekends and nights. The hours are generally 12- 9pm ET Tuesdays – Fridays and Saturdays 9am- 5pm ET, although those hours may occasionally shift based on staffing needs.

Responsibilities:

  • Responsible for guiding the voice of ABC News and its various shows on social media

  • Produce engaging content, including graphics and video, for social platforms

  • Assist in development and implementation of a social media strategy to drive revenue, referral traffic, brand awareness, followers, engagement, and conversion to linear and streaming platforms across all social arms

  • Identify new social opportunities while partnering with producers across brands

Basic Qualifications:

  • Minimum four years of experience managing social media accounts for a news organization

  • Be an experienced multimedia, cross-platform producer

  • Be able to work to tight deadlines and under pressure

  • Clear and effective written and verbal communication skills

  • Adherence to the highest standards of journalism

Preferred Qualifications:

  • Experience working closely with high-profile talent

  • Experience growing a social following for a news brand account on TikTok

  • Experience using social publishing tools like DashHudson, SocialFlow or Sprout

  • Experience transforming linear news content into social-friendly content 

Required Education:

  • Bachelor’s Degree

Preferred Education:

  • Bachelor’s degree in journalism or political science or related field 


The hiring range for this position in New York is $82,000 to $109,800 per year and in Glendale, CA is $78,200 to $104,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About ABC News:

The Disney Entertainment Television group creates original entertainment and news content for the Company’s streaming platforms and its cable and broadcast networks.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc., which is part of a business we call ABC News.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Hiring Process

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