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Product Marketing Assistant Manager

Job ID 10092371 Location New York, New York, United States Business The Walt Disney Studios Date posted Jul. 09, 2024
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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Disney Streaming is looking for a Product Marketing Assistant Manager to support Disney+ and the Disney Bundle Product Marketing Growth and Commerce efforts, focusing especially on upgrades and monetization. This person will play a vital role in crafting Disney+ and Disney Bundle Product Marketing strategy, partnering closely with product and engineering teams, and helping bring said strategies to life across Disney+, Hulu, and ESPN+ marketing and product touchpoints.

The ideal candidate has a deep knowledge of and a passion for the digital media and entertainment landscape. While this role will focus primarily on driving existing subscribers into our higher tiered plans, the candidate should have a clear understanding of the full user experience journey and marketing funnel and be knowledgeable about designing experiments and deriving insights from data with the ultimate goal of growing an engaged audience for Disney+ and the Disney Bundle. A high level understanding of Product and technical teams is also valuable as this candidate will be expected to partner and negotiate with those teams to align on the best solution for the consumer.

The Product Marketing Assistant Manager needs to be an exceptional collaborator and communicator, who is able to manage several concurrent projects across many markets globally with minimal oversight. Attention to detail is also extremely important.

The candidate should be passionate about Disney and the Disney Bundle brands (Disney+, Hulu, and ESPN+), as well as our growing portfolio of plans.

Responsibilities:

  • Independently develop product marketing strategies and experimentation roadmaps that drive upgrades, monetization, and retention with a focus on moving subscribers to higher OI plans and reducing churn. Execute against those strategies with minimal oversight.

  • Lead messaging strategy across platforms including mobile app, connected TV devices, and web commerce flows.

  • Manage cross-functional timelines to ensure multiple teams and their dependencies are hitting launch dates, and escalating risks appropriately

  • Facilitate discussions with key cross functional partners across the organization (Product, Product Design, Marketing Strategy, Lifecycle, Finance, Research, Analytics, and Viewer Experience) to develop holistic Product Marketing strategies that drive positive financial impact for the business.

  • Partner with Product team members that focus on Account Management, Plan Switch/Upgrades, and Cancel Flow to develop a testing strategy that optimizes conversions and operating income. Execute against those strategies with minimal oversight.

  • Report out to leadership on performance on a regular cadence.

  • Analyze research and customer care insights to identify user pain points and develop strategies for optimization.

  • Develop new inroads, strategic levers, and monetization efforts to drive growth for Disney+ and the Disney Bundle.

 Basic Qualifications:

  • 3+ years of Marketing experience with an understanding of Product and Engineering workflows, preferably with Product Marketing experience, even better if experience is in subscription based streaming services.

  • Experience partnering with Product and/or Engineering teams preferred.

  • Experience managing and driving projects end to end successfully against tight deadlines.

  • This candidate needs to be an exceptional communicator,and be able to execute several concurrent projects in partnership with many leadership stakeholders and cross functional teams with minimal oversight. Attention to detail and the ability to communicate mistakes or inconsistencies is imperative

  • Collaborative leader comfortable with complex, cross-functional projects across teams, promotions, and products.

  • Ability to simplify and translate Product requirements into Marketing requirements, and vice versa.

  • Understanding of creative strategy and experience working directly with Creative teams to execute on acquisition and engagement-driving marketing materials; ability to provide design feedback that aligns with marketing strategy

  • Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives.

  • Comfortable working in a cross-collaborative, fast-paced, and dynamic working environment, supporting new products/businesses with many unique partners, identifying synergistic opportunities to marry team needs.

  • Proactive decision maker, comfortable with ambiguity, and is a strong problem solver.

  • Strong analytical skills including the ability to read and analyze data, prepare and interpret reports for Marketing leadership, and communicate actionable results, findings and recommendations.

  • Balance of creative and analytical thinking.

Preferred Qualifications

  • Experience partnering with Product teams to build business cases and prioritize Marketing asks

  • Experience driving cross-functional team alignment and strategic planning

  • Experience coordinating marketing assets and approvals with stakeholders and leadership

  • A proactive self-starter capable of working independently, but also as part of a team

  • Ability to identify gaps and optimize workstreams/processes

  • A strong communicator with a can-do, positive attitude and a strong desire to get things done

  • Passion for the digital media and entertainment space, and the Disney brands

Required Education

  • Bachelor's degree or relevant work experience.


The hiring range for this position in New York is $106,800 to $143,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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