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Lead Content Strategist

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Job ID 10088954 Location New York, New York, United States Business Disney Entertainment & ESPN Technology Date posted May 24, 2024

Job Summary:

Overview

On any given day at Disney Entertainment & ESPN Technology, we’re reimagining ways to create magical viewing experiences for the world’s most beloved stories while also transforming our media business for the future. Whether that’s evolving our streaming and digital products in new and immersive ways, powering worldwide advertising and distribution to enhance flexibility and efficiency, or delivering Disney’s unmatched entertainment and sports content, every day is a moment to make a difference to partners and to hundreds of millions of people around the world.

A few reasons why we think you’d love working here:

  • Building the future of Disney’s media: DE&E Technologists are designing and building the infrastructure that will power our media, advertising, and distribution businesses for years to come.

  • Reach & Scale: The products and platforms this group builds and operates delight millions of consumers every minute of every day – from Disney+ and Hulu, to ABC News and Entertainment, to ESPN and ESPN+, and much more.

  • Innovation: We develop and implement groundbreaking products and techniques that shape industry norms and enhance how audiences experience sports, entertainment & news.

Disney Entertainment & ESPN’s Product Design team is seeking a Lead Content Strategist who will be an outstanding role model to our growing team. You will lead our user experience and product messaging efforts across the DE&ET portfolio of services, crafting through language, using words to tackle problems. The goal of this job is to take our global brands and services and breathe life through the smallest details of the user experience, threading them all together to tell a cohesive story that is inclusive and resonates with millions of users around the world.

As a Content Strategist for global products, a deep understanding of localization standard methodologies and considerations is key to this role. The ideal candidate will have experience in the importance of authentic written language and cultural nuances. This role is part communicator, part content strategist; and will call for a proven track record of bringing projects to life from concept to execution. Has the ability to seamlessly collaborate with design, product, research, marketing, and engineering teams in order to provide the best solutions possible.

Responsibilities:

  • Care deeply about building a brand and product experience that is inclusive and feels authentic to our global users.

  • Work closely with multi-disciplinary teams, including product, design, and marketing teams, to find clear and relevant product content and messaging solutions.

  • Leverage analytics and data to optimize copy through experimentation.

  • Govern and maintain a UX Copy glossary for consistency, upholding brand voice and tone as well as maintaining best practices.

  • Act as a writing-for-localization SME for the rest of the team, providing guidance, documenting, and socializing standard processes.

  • Work directly with regional tech ops and linguists to ensure translation quality.

  • Write technical documentation outlining processes and rationale.

  • Monitor metrics related to our content, like click through and conversion rates.

  • Research industry-related topics and identify gaps in our content.

  • Actively participate in feedback loops from crits to 1:1s.

Required Skills:

  • BS in Marketing, Communications, Journalism or relevant field required.

  • Minimum 7 years’ experience as a UX Writer or similar role at consumer-focused tech or media companies.

  • A portfolio showcasing exceptional execution, from process to outcomes.

  • Experience working directly on an international product.

  • Experience writing for multiple platforms and marketing lifecycle touchpoints.

  • Excellent user experience writing and editing skills, with a keen eye for detail.

  • Able to think and write holistically across brand experiences, and also zoom in and add meaning to the smallest detail.

  • Collaborative, working well within a team environment with direction and accountability.

  • Adaptable and receptive to feedback.

  • Comfortable speaking with internal stakeholders, with strong interpersonal skills.

  • Organized and meticulous, carefully reviewing your work at all stages.

  • Proactive in communicating and documenting project progress, status, and workload.

  • Up to date with emerging content strategy/ux writing trends and technologies.


The hiring range for this position in [location] is $142,600 to $191,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment & ESPN Technology:

Disney Entertainment and ESPN Technology (DE&E Technology) provides the technological backbone and product development for Disney’s two media business units, while helping to keep the company at the vanguard of innovation – enabling the Company to continuously leverage technology to enhance storytelling and creativity, while delivering scalability, flexibility, and efficiency for its businesses.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Technology LLC, which is part of a business we call Disney Entertainment & ESPN Technology.

Disney Streaming Technology LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Global Opportunities

US & Canada

The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.

LATAM

The Walt Disney Company Latin America is the leading family entertainment company in Latin America and has been present in the region since the 1940’s when Walt Disney traveled to Brazil, Argentina and Peru.

EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

India

The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.

APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.

nighttime view of the Spaceship Earth attraction at Walt Disney World in Florida

The Walt Disney Company is a global community of unparalleled storytellers, creative minds, and innovative technologies, with offices located across the globe.

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