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Senior Executive- Channel Marketing, Hindi Movies & English Cluster

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Job ID 10081892 Location Mumbai, India Business The Walt Disney Company (India) Date posted May 02, 2024

Job Summary:

About the Role:
Hindi Movies & English cluster consists of iconic channels and have been at the forefront for Hindi & English Movie & entertainment business in India. This versatile marketing team handles different multiple genre and business needs seamlessly. This role involves planning, developing and directing marketing efforts for all channels in the Hindi & English Movies and English cluster.

Key Responsibilities:

  • Responsible for Integrated Marketing campaigns across the Hindi & English cluster
  • Managing multiple projects (Across channels) by setting clear measurable goals to execution and post campaign analysis to measure ROI
  • Driving digital as a key Marketing tool to drive engagement and brand love
  • Coordinate and manage key internal & external stakeholders - Sales, Programming & Distribution & External customers – PR and Digital agencies.
  • Competition analysis and providing intel to the team
  • Analyse marketing campaigns closely based on BARC performance and making recommendations to the team as learnings
  • Brief and generate quality output from On-Air Promotion team and ensure consistency in all brand communication
  • Involved in ideation, responsible for supporting new concept creation and development of new Ideas
  • Manage Distribution KRAs related to channel reach (AOP vs. on-ground realities) to ensure that channel reach is competitive
  • Drive distribution marketing campaigns - awareness and conversions
  • Create and brief agencies on Qual/Quant consumer studies as per requirements
  • Budget Management with timely reporting
  • Adhering to company processes and ensure zero deviations
  • Liaising with support functions to manage processes in time i.e. commercial/finance/legal

Performance Measures:

  • Weekly channel performance viz., reach and ratings
  • Advanced project management skills - thorough planning and efficient execution of campaigns
  • Creative conceptualization capabilities
  • Ability to lead agencies to plan and execute campaigns on time with strong metrics of campaign evaluations in pre and post phases
  • ROI through reach and engagement for spends
  • Generating revenue led concepts for better monetization
  • Innovative inputs for campaigns and successful rollout
  • Increase in follower base and engagement rate across social media platforms

Qualifications:

  • Should posses a bachelors degree
  • Should have an experience of 3-5 years
  • Preferably has worked within the television industry

Personal Attributes:

  • Works independently with high-level of autonomy and trust is a must-have to succeed in this role
  • Ownership attitude
  • Excellent communication (especially written) & Interpersonal skills
  • Innovative & Hard working
  • People skills & networking (ability to collaborate and get work done)
  • High degree of comfort in working with ambiguity
  • Pleasant and positive demeanour

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let's continue to inspire a billion imaginations.

About The Walt Disney Company (India):

Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).

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Global Opportunities

US & Canada

The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.

LATAM

The Walt Disney Company Latin America is the leading family entertainment company in Latin America and has been present in the region since the 1940’s when Walt Disney traveled to Brazil, Argentina and Peru.

EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

India

The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.

APAC

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.

nighttime view of the Spaceship Earth attraction at Walt Disney World in Florida

The Walt Disney Company is a global community of unparalleled storytellers, creative minds, and innovative technologies, with offices located across the globe.

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