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Manager - Marketing, Star Sports

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Job ID 10087126 Location Mumbai, India Business The Walt Disney Company (India) Date posted May 09, 2024

Job Summary:

About the Role:


Star Sports is the leading sports broadcaster in India. It offers a wide variety of sports content, broadcasting all major sports events such as IPL, ICC, Cricket Australia, Premier League, Pro Kabaddi, Wimbledon etc. Star Sports has redefined sports broadcasting in India with extensive cricket coverage, including domestic and international matches. It also offers several regional channels in different languages to cater to the diverse linguistic audience in India. We serve high quality content to millions of customers with world class technology and production. We are now seeking an individual to join our dynamic marketing team. This position is responsible for handling strategy & marketing plans for sports (cricket, emerging sports) & grassroots initiatives like Khelo India Youth Games.


Context:

Star Sports is a key catalyst in espousing a multisport culture in India. Over the past 5 years, it has invested in and partnered with key stakeholders to popularize sports beyond Cricket. You will play a crucial role in supporting the smooth functioning of our organization. Your focus will be to grow viewership of the event on TV and to deepen engagement with light, medium and heavy consumers of the sport/event. The role will also oversee marketing efforts to recruit new viewers into the fold of the sport/event.

Key Responsibilities:

  • Data Analysis: Assimilating and analysing viewership trends, triggers, and barriers for viewership for each property/event & ratifying different hypothesis basis the data analysis with the help of primary or secondary research where applicable.
  • Insight Development: Developing actionable insights into effective product, media, and communication plans.
  • Goal Setting: Developing and aligning the key goals for the marketing task ranging from awareness targets, intention to watch targets, media reach targets and viewership targets (TVR/event reach/frequency/consumption)
  • Planning & Project Management: Planning and executing marketing plans for the key properties. Working with diverse and multi-functional project teams to manage end to end delivery of marketing plans for the different properties.
  • Marketing Communications: Developing clear briefs for the various properties/events as per the aligned goals/deliverables. Briefing the internal and external creative teams and clearly articulating the insights, potential campaign spaces and delivery expectations. Aligning the approach and finalization of the marketing communication plan (which should cover own media, paid media, digital, social, activations & programming) for the event. Driving the execution of individual plans along with a clear cascade plan which captures the on-air dates for all the different tactical elements of the marketing plan.
  • Campaign Execution: Working closely with Internal and External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood, and music studios. Developing 360 degree digital and communication plans through collaboration with key stakeholders: programming/content, ad-sales, distribution and internal corporate communications team. Assisting in planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties.
  • Project tracking and review: Tracking the deliverables against the aligned goals/targets and crystallizing action points to be corrected in the next event.

Performance Measures:

  • Viewership targets
  • Ideation and Innovation
  • Cross Functional collaboration

Qualifications:

  • MBA – Top tier – B-School
  • 2-4 years of core marketing/brand experience and experience in driving ATL/BTL plans for large national consumer brands.

Personal Attributes:

  • Undertaking of marketing principles, media planning, consumer research, ATL/BTL campaign development.
  • Taking initiative and managing cross functional teams
  • Clarity of thoughts in strategic initiatives.
  • Sports Aficionado.

About Star Sports

The Star Sports Network is home to several leading domestic and international sports with 17 channels broadcasting premier sporting events which include cricket coverage under the purview of the TATA Indian Premier League (IPL), International Cricket Council (ICC), Cricket Australia (CA); VIVO Pro Kabaddi; Football under Premier League; and Wimbledon amongst others.

About The Walt Disney Company (India):

Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).

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