Director, Integrated Marketing

Job ID 10084800 Location Minato-ku, Japan Business The Walt Disney Company (APAC) Date posted Oct. 22, 2024

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Job Summary:

Job Summary:

• Lead for Disney+ Brand Marketing

• Corporate Brand Management

• Brand/Franchise Marketing (Mickey & Friends/Disney Princess/Frozen/Marvel/Star Wars)

Job Responsibilities:

• Lead for Disney+ Brand Marketing

• Formulate communication strategies for the Disney+ brand in Japan

• Develop and execute promotional strategies and plans for the Disney+ brand

• Manage the overall budget for Disney+ brand marketing

• Create monthly marketing plans for Disney+ aligned with other business activities

• Conduct effective and efficient media planning and buying

• Coordinate with headquarters (US) for promotional materials, information sharing, and approval processes

• Conduct and analyze post-promotion surveys

• Corporate Brand Management

• Understand the business of each department and provide consultation, advice, and solutions for brand-related inquiries and review requests (product planning, creative, new business, promotional content, business partners, etc.)

• Conduct Disney/Marvel/Star Wars brand training (for internal and external business partners)

• Maintain various guidelines

• Coordinate with the US for global brand studies (Brand Equity Study, Character Strength Research, Consumer Spend Study)

• Brand/Franchise Marketing (Mickey & Friends/Disney Princess/Frozen/Marvel/Star Wars)

• Develop and implement franchise strategies based on market evaluation, data analysis, and brand promises

• Share the above strategies with LOB (Line of Business) to support decision-making, provide guidance, and execute franchise growth plans

• Formulate budget (expense planning)

• Operate task forces/projects for each franchise

• Plan, execute, and optimize strategies for owned media (social media, official website)

• Localize and execute global strategies in collaboration with US stakeholders (including confirmation and approval processes)

• Enhance the understanding of the Japanese market among US and APAC stakeholders

• Support release planning from a franchise perspective for new theatrical and Disney+ titles

Required Qualifications:

• 3+ years of marketing experience with SVOD services

• 3+ years of content marketing experience

• Experience managing teams of 3 or more members

• Knowledge and experience in media planning and buying

• Connections with media outlets

• Business-level English communication skills

• Experience handling external communications with overseas partners

• Proficiency in Japanese for smooth communication (both spoken and written)

• Interest, knowledge, and passion for content

Preferred Qualifications:

• Experience and knowledge in branding/marketing

• Strong leadership that motivates team members

• Creativity and the ability to propose promotional ideas to the team

• Analytical skills to understand and utilize data for marketing strategy planning

• Writing and proofreading skills to create appealing concepts

• Strong interpersonal communication and presentation skills

• Skills in creating presentation decks that are logical and tell a story

• Task management skills to prioritize and execute multiple tasks within deadlines

• Logical and analytical thinking skills to drive constructive discussions internally and externally based on analytical perspectives

• Teamwork skills to collaborate well with various departments and stakeholders

• Proactive problem-solving skills to identify and address issues independently

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ジョブ・サマリー:

Disney+のブランドマーケティングリード
Corporate brand management　
Brand/Franchise Marketing（Mickey & Friends/Disney Princess/Frozen/Marvel/Star Wars）

職務内容:

Disney+ブランドマーケティングリード
- Disney+ブランドの日本におけるコミュニケーション戦略の立案
- Disney+ブランドのプロモーション戦略＆プランの立案と実行
- Disney+ブランドの全体予算の管理
- その他事業部の活動にあわせたDisney+のマンスリーマーケティングプラン立案
- 効果的かつ効率的なメディアプランニング＆バイイング
- 本社（US）との渉外業務（宣伝素材の手配、情報共有／入手、承認申請作業）
- ポストプロモーション調査の実施と分析

Corporate Brand Management
- 各事業部のビジネスを理解し、ブランド判断が必要な問い合わせやレビュー依頼に対するコンサルテーション、アドバイス、ソリューションを提案する（商品企画、クリエイティブ、新規ビジネス、プロモーション内容、ビジネス・パートナー、など）
- Disney/Marvel/Star Warsブランド・トレーニングの実施（社内、社外ビジネスパートナー向け）
- 各種ガイドライン整備
- USと連携し、グローバルのブランド調査（Brand Equity Study/Character Strength Research/Consumer Spend Study）の計画・実施

Brand/Franchise Marketing（Mickey & Friends/Disney Princess/Frozen/Marvel/Star Wars）
- 市場評価、データ分析、ブランドプロミスに基づくフランチャイズ戦略立案と実行
- 上記をLOBと共有し、戦略の意思決定サポート、ガイダンスの提供、フランチャイズ成長プランを実行
- 予算（費用計画）策定
- フランチャイズごとのタスクフォース／プロジェクト運営
- Owned Media（ソーシャル、公式サイト）の戦略立案と実行、最適化
- USの各ステークホルダーと連携し、グローバル戦略のローカライズと実行（確認・承認取得）
- USおよびAPACのステークホルダーの日本市場の理解促進
- フランチャイズ視点から新作劇場作品、新作Disney+作品のリリース・プランニングをサポート

必須条件:

SVODサービスでのマーケティング経験３年以上
コンテンツマーケティングの経験3年以上
3人以上のチームのマネジメント経験
メディアプランニング＆バイイングの経験と知識
媒体とのコネクション
英語のコミュニケーション能力（ビジネスで問題なく使えるレベル）
海外との対外的な渉外業務の経験
日本語での円滑なコミュニケーションスキル（口語及び文語）
コンテンツへの興味、知識、愛情

歓迎条件：

Branding/Marketingの経験・知識
チームメンバーのモチベーションをアップさせる強いリーダーシップ
創造性／自らプロモーションのアイディアを考えチームに提案できる能力
分析スキル／数字を理解・分析し、マーケティング戦略立案に生かす能力
文章作成・校正能力／魅力的なコンセプトを作成する
コミュニケーション能力／優れた対人コミュニケーションとプレゼンテーションスキル
プレゼンテーションデック作成スキル／論理的かつストーリーテリングなプレゼンテーションデックを作成できる
タスクマネジメントスキル／複数のタスクを優先順位付けし、期限内に実行する
論理的・分析的思考スキル／社内外において、自身の分析観点から、建設的な議論を推し進める
チームワーク／多くの部門や関係者と連携して、チームワーク良く仕事ができる
主体性／自ら課題設定を行い、問題解決を行うことができる

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About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (Japan) Ltd., which is part of a business we call The Walt Disney Company (APAC).

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