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Digital Media Analytic Supervisor

Job ID 10094876 Location Milan, Italy Business The Walt Disney Company (EMEA) Date posted Jul. 10, 2024
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Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more.

  • HEALTH INSURANCE & WELLBEING
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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

*This role is based in our Milan office 4 day per week*

Within the Disney+ Acquisition team, the Digital Media Analytics Supervisor provides support on Performance and Branding areas with ongoing monitoring of digital acquisition channels and in-house buying, optimisation and reporting of branding campaigns on social and video/display platforms, to appeal to the consumer base.

Areas of Responsibility

Supporting the ongoing analysis and weekly reporting on Disney+ Search, Social, programmatic Display, UAC, Affiliate marketing activities on related platforms/panels

Sharing optimisation recommendations to the Disney Streaming global performance team, basing on reported results on audiences, creatives, placements and budget allocation

Attendance of the 4 channel-specific alignment meetings (bi-weekly) with DSS specialists in order to discuss on possible optimizations and local priorities, leading communication with EMEA/US as IT first point of contact on each channel

Lead and run creative assets development and localisation via AirTable Tool in coordination with creative teams (Italian and EMEA), and creative agency, ensuring Regional guidelines are followed

Definition, sharing and presentation of campaign insights to senior executives

In-house buying and setting of social media and video/display campaigns for Disney+ Branding (awareness prospecting) and Customer Management activities (subscribers only)

Training of interns on digital media platforms and in-house buying

Contact with publishers to agree on programmatic campaign planning for brand activities.

Influence marketing: project management with different collaborators (Brand Team, PR, Global Influencers team and agency).

Experience and Professional Qualifications Required

Experience of three years or more in a similar role within similar business organisation or in web agencies

The ability to build and deliver digital plans following needs and objectives expressed in briefing phases

Accountability to structure, optimise and lead all aspects of campaigns from start to finish, taking the right decisions and actions to increase results

Soft analytical skills in understanding digital results and critical metrics for specific campaign objectives

Experience in elaborating docs and presentations to be exposed to different audiences

Competencies Required

  • “hands-on-keyboards” experience using key paid channels tools and platforms (Google Ads, BingAds, SA360, DV360, Facebook Business Manager etc.)

  • Developed knowledge of different attribution models

  • Familiarity with DMPs logics and segments implementations across different platforms

  • Experience working with data analytics tools and dashboards (Google Analytics, Adobe Analytics, Datorama, Power BI etc.)

  • Critical metric focused & confident with data in self-serve environments!

  • Proficient Italian and English speaker required!

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About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with THE WALT DISNEY COMPANY ITALIA SRL, which is part of a business we call The Walt Disney Company (EMEA).

Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location EMEA

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

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