Performance Supervisor Disney+ - 6 Month Contract

Job ID 10091456 Location Madrid, Spain Business The Walt Disney Company (EMEA) Date posted Aug. 01, 2024

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ENJOY THE MAGIC

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more.

*Benefits and eligibility may vary by business and location

HEALTH INSURANCE & WELLBEING
CHILDCARE OPTIONS
PAID TIME OFF
RETIREMENT PROGRAMS
TUITION ASSISTANCE
WEEKLY PAY

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

*This role is based in our Madrid office 4 days per week*

The person occupying this role, while reporting to the Acquisitions & Retention Sr Manager, will work closely with brand, customer management, PR, synergy & partnerships teams as well as the wider central and global performance and acquisition teams. They will be working with the senior manager to take the performance paid media spend towards efficiency. They will also Areas of Responsibility and Accountability lead all aspects of messaging and campaign laydowns to guarantee they are aligned with Iberia local priorities.

Areas of Responsibility and Accountability

In market contact for Performance & Acquisition Marketing

Deliver most effective Cost Per Acquisition (CPA) and expected Sign up Volume.

Owner of the paid media spend and strategy

Bi-weekly check of critical metrics to ensure maximum efficiency and optimisation to the different channels (Search, social, display programmatic, affiliates, CTV, native, …)

Plan and implement quarterly campaign laydowns for Spain and Portugal in coordination with brand marketing

Provide expertise and analysis in affiliate programs to onboard new partners and increase volume of this channel.

Align performance forecasts with business goals, collaborate with finance and data analytics.

Coordinate with creative resources to ensure delivery within the department timelines

Provide local analysis on best performing channels, campaigns and titles

Benchmark on competitor activity.

Responsible for A/B test proposal to the Regional team

Provide insight and input on local publishers, opportunities and tactics to target new audiences and optimise measurement metrics.

Build a positive relationship with Regional and Global stakeholders, ensuring local initiatives can be implemented (internal negotiation with USA channel specialists to ensure proposals and tests are executed)

Identify and lead new initiatives and acquisition new initiatives, non-paid

CVR landing page optimisation in a multinational matrix (benchmarks, purchase funnel).

Experience and Professional Qualifications Required

3 years + proven experience in Performance Marketing!
Acquisition expertise from a subscription or DTCI business would be a plus
Experience working in a fast-paced trading environment
Experienced working with different partners
Successful track record in Performance Marketing with in-depth experience of digital.
Good understanding and working knowledge of MS Excel, Google Docs / Google Drive, Looker and/or Data Studio experience preferred.
Exposure to working with key campaign management tools and platforms (Google AdWords, Bing Ads, Facebook Ads Manager, DV360, Campaign manager, etc.)
Understanding of market nuances and dynamics to deliver a global strategy while also balancing local adaptions to drive local results.
Ideally, experience of working in an international matrix organisation.

Skills Required

Local language crucial and awareness of local trends / preferences

Proficient in English!

Experience or knowledge of SEO

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About The Walt Disney Company (EMEA):

Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC Iberia S.L, which is part of a business we call The Walt Disney Company (EMEA).

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The Walt Disney Company Latin America is the leading family entertainment company in Latin America and has been present in the region since the 1940’s when Walt Disney traveled to Brazil, Argentina and Peru.