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Manager – Performance Marketing, Disney+ Hotstar

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Job ID 860d93aa-1e5d-48fc-9ed7-5813b787b27d Location Gurgaon, India Business Disney+ Hotstar Date posted May 09, 2024

Job Summary:

 Job Summary-
The Performance Marketing Manager will be responsible for strategizing & leading the execution of programmatic & biddable platforms such as DV360, Meta, UAC & more. The role involves collaborating with various stakeholders across local, global & regional stakeholders and achieving performance subscription targets via biddable media. The role involves handling a team to execute and manage various platforms.
 
About The Team-
The team responsible for retail subscription targets via performance channels for Disney+
 
Reporting To–Senior Manager Digital Marketing

Key Responsibilities-

  • Manage programmatic and biddable platforms like Snapchat, Facebook, Google & DV360
  • Should have an in-depth understanding of Google, Meta, and DV360 platforms focusing on performance marketing.
  • Campaign Management: Oversee all aspects of digital campaigns, from ideation and media planning to creative communication.
  • Conduct in-depth analysis of campaign performance to guide ongoing optimizations.
  • Handle a significant digital marketing budget across multiple platforms.
  • Analytics and Data Management: Utilize various analytical tools to extract data, analyze performance drivers, and leverage insights for strategic decisions. Familiarity with analytics, attribution, and planning tools like Branch, Appsflyer, and DCM is essential.
  • Customer Insight and Engagement: Develop a deep understanding of customer behaviors, segmentation, and targeting to enhance communication precision and effectiveness. Identify optimal communication strategies to engage users at key moments and drive conversion.
  • Stakeholder Collaboration: Collaborate closely with product, tech, analytics teams, and cross-functional stakeholders to understand and enhance the customer journey, aiming to improve subscription conversions. Manage relationships with global, local, and regional teams, ensuring effective communication and campaign execution.
  • Team Leadership and Experience: Lead and manage a team, ensuring effective collaboration and skill development. Required to have 6-8 years of experience in growth or digital marketing with a strong background in conversion-based or ROAS-centric roles, preferably in consumer tech.

Skills & Attributes for Success-

  • Strong digital marketing acumen combined with problem-solving skills.
  • Experience in handling large-scale digital marketing budgets and a comprehensive understanding of the digital marketing landscape.
  • Proficiency with data and attribution tools, deep analytics, and performance monitoring
  • Ability to analyze data on a regular basis to drive key insights & applications to live campaigns

Preferred Education & Experience-

  • 5+ years of experience (as per company benchmark) in growth/digital marketing.
  • Strong background with conversion-based or ROAS clients, including Consumer tech (app-based).
  • Experience in working with a multi-crore digital marketing budget.
  • In-depth, hands-on experience in managing programmatic & biddable platforms like Snapchat, Facebook, DV360, etc.
  • Exposure of running campaigns using 1st party and 3rd party data.
  • Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, AppsFlyer, DCM, etc.).
About Us-
Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians
watch their entertainment - from their favourite TV shows and movies to sporting
extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than
100,000 hours of TV Shows and Movies in 18 languages and coverage of major global
sporting events. As a mission-driven organisation with a relentless focus on our users, we
are dedicated to attracting and retaining world-class talent to drive our success.
Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and
compensate employees on the basis of individual competence and potential without
regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age,
marital status or non-job-related disability, as well as all other classifications protected by
applicable laws.

Why Join Us-
No Dress Code, Unlimited Leaves, Diverse & Inclusive Culture and Fun Life Balance
Links -

#Non-Tech

About Disney+ Hotstar:

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Novi Digital Entertainment Pvt Ltd, which is part of a business we call Disney+ Hotstar.

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