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Digital Marketing Manager

Job ID 10120004 Location Glendale, California, United States Business The Walt Disney Studios Date posted May 07, 2025
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Job Summary:

Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney Entertainment Brand Digital Marketing team oversees digital programming development, strategy, planning, publishing, and operations for @Disney, @DisneyPlus (domestic and international), @MickeyMouse, @MinnieMouse, @TheMuppets,  @DisneyPrincesses and Disney.com across digital and social platforms. Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, corporate social responsibility amplification, studio title marketing campaign integration, and cross-line-of-business support.

A dedicated, dynamic, and passionate Digital Marketing Manager is needed for the Disney Entertainment Digital Marketing Team to help orchestrate global YouTube strategy & programming across The Walt Disney Company’s core brands and franchises. This role will be responsible for working with stakeholders within Studios to execute a cohesive digital strategic plan for core brands Disney, Star Wars, Marvel and Pixar and with stakeholders from across the company to ensure alignment to strategic priorities, content programming schedules, and more.

Candidates should be collaborative, creative, and organized, with a strong understanding of all digital platforms, especially YouTube. Additionally, the ideal candidate would have a background in digital or social video strategy and production. Candidates should be proactive, a strong team player, and possess excellent communication skills. The ability to adapt to processes, meet deadlines, and work with multiple stakeholders across business units within The Walt Disney Company is key.

Responsibilities:

Primarily focusing on Disney, Marvel, Star Wars, Pixar, Disney+ Made-for-Kids and General Audience YouTube channels, under the guidance of Sr. Manager, this role’s responsibilities include supporting Disney’s YouTube portfolio in the following areas:

  • Manage execution of digital campaigns and macro-level strategies considering brand voice, content volumes, creative themes, rollout strategies, and calendar prioritization 

  • Manage development of overarching digital campaigns, macro-level strategies by brand, content volumes, creative themes, rollout strategies, and calendar prioritization in collaboration with Sr. Manager

  • Data input, updates, and maintenance of strategy and programming calendars using Airtable

  • Assist in strategic deliverables inclusive of copywriting, deck design, and research

  • Collaborate with internal teams throughout content development lifecycle

  • Assist in development of weekly, monthly, and quarterly updates to VP and Corporate Brand

  • Oversee the distribution of YouTube documents to relevant stakeholders as directed by team leadership

  • Assists in management of repository of all capability documents across Google Drive, Box, OneDrive/SharePoint

  • Help coordinate meetings across key stakeholders’ calendars

  • Collaborate on calendar planning with Brand & Title counterparts to ensure windowing alignment across the org

  • Collaborate with cross functional teams across Disney Entertainment, Global Marketing Strategy, Digital COE, and broader TWDC enterprise for campaign development and long lead planning that is aligned with Brand & Franchise priorities

  • Provide project status updates to VP and Corporate Brand

  • Oversees the management and updating of all team planning documents, strategies, presentations, and guidelines/process documents for global YouTube

  • Manages overarching programming calendars, communication, and Airtables ensuring deadlines are met for internal and external partners

  • Accountable for team quarterly team planning meeting agendas and action items

  • Manages repository of cross functional team meeting agendas domestically and internationally, including action items and delivery dates

  • Disseminate insights on platform updates and best practices for the capability and cross-network teams

  • Research projects as assigned by leadership

  • Maintain a database of noteworthy creators and vendors the teams can leverage

  • Assist in training and providing guidance to Jr. staff and interns

Basic Qualifications:

  • 3+ years’ relevant experience with digital marketing for brand and entertainment properties

  • YouTube experience required, passion for the platform preferred

  • Demonstrates ability to prioritize, meet deadlines, make business decisions, and change course of action quickly

  • Demonstrates ability to advise on agency, vendors and contracts as needed

  • Experience working across multiple mediums – social media, digital placements, websites

  • Ability to work effectively in a fast-paced environment, juggling multiple projects and within a highly matrixed organization

  • Excellent interpersonal skills to ensure successful stakeholder interactions, strong working relations and the ability to interface with varied levels of management, senior peers and partners across varying teams

  • Experience in a highly collaborative environment with the ability to be open minded to feedback and always seeking out the best idea, not just their own idea

  • Participates in determining objectives of assignments. Plans, schedules and arranges own activities in accomplishing objectives and can delegate work appropriately

  • Outstanding communication skills, written and oral.

  • Demonstrate strong working knowledge & emerging media and new technology platforms.

  • Experience with visual storytelling, and producing compelling and engaging social content

  • A passion for YouTube, Disney, and brand stewardship

  • Demonstrate strong creative strategy, original and outside the box thinking

  • Openness to feedback with the ability to defend a strategy choice while respectfully managing revisions

  • Solution-oriented perspective that manages change well

  • Ability to manage time efficiently and work within a deadline-oriented environment

  • Ability to work flexible hours including nights and weekends

  • Willingness to try new things and gain new skills

  • Knowledge and understanding of social media KPIs

  • Ability to navigate a complex, matrixed organization

Preferred Qualifications:

  • Broad understanding of the role of social media in society today and its application to business

  • Advanced proficiency with Google, Microsoft Office Suite and Keynote is preferred

  • Experience with Airtable, Sprinkler, and Google Suite

  • Global stakeholder management experience

Education:

  • BA or BS in Journalism, Film, Marketing, and/or relevant field, or equivalent experience


The hiring range for this position in California is $94,200.00 to $126,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Hiring Process

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