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Sr. Manager, Marketing Playlists

Job ID 10092733 Location Burbank, California, United States Business Disney Music Group Date posted Jun. 18, 2024
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Job Summary:

Sr Manager, Marketing Playlists, Disney Music Group

The Disney Music Group (DMG) is the music hub for The Walt Disney Company, encompassing all aspects of music commercialization and marketing: recorded music (Walt Disney Records and Hollywood Records), Disney Music Publishing, and Disney Concerts. DMG distributes music both physically and digitally, and licenses music throughout the world in various forms of media including television, print, gaming, and consumer products!

Job Summary

The role of Sr Manager, Marketing Playlists for the Disney Music Group will be part of the Disney Branded Animation and Special Projects marketing team which is responsible for music product releases across multiple divisions of the company including Disney Animation Studios, Pixar, Disney Junior, Disney Television Animation, Muppets, Disney on Broadway, Disney Parks, and Disney animated franchises. In addition, the team oversees marketing responsibilities for Disney Concerts, Disney Hits SXM, and Playlist marketing.  The position will be responsible for the following key functions:  management of campaigns to promote and market our key branded music playlists attached to all our DSP partners (Spotify, Apple, Amazon, YouTube Music, Pandora, etc.).


  • Develop and establish marketing strategies for our key playlists.

  • Conceptualize, create, and develop tools, assets, and creative campaigns to promote and market our key branded playlists (e.g. Disney Hits, Disney Lullaby, Disney Sleep, Disney Princess, Disney Peaceful Piano, etc.).

  • Maintain strong knowledge of digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.

  • Playlist Curation: work with Sales & Digital and International teams to curate engaging and targeted playlists that resonate with different audience segments.

  • Stay alert on the latest social media platforms for promotion and engagement, including targeted advertising.

  • Creative Thinking: Innovative and creative approach to marketing, with the ability to design and implement unique promotional campaigns.

  • Project Management: Ability to manage multiple projects simultaneously, with strong organizational and time-management skills.

  • Effectively collaborate with other departments, partners, and stakeholders (Internal at TWDC and external).

  • Monitor and stay up to date with music trends, consumer preferences, and technological advancements in the music streaming industry.

  • Consistently manage our branded playlists across all promotional materials and platforms.

  • Collaborate/manage outside agencies and production companies in the development of visual creative/storytelling assets.

  • Effectively and responsibly manage budgets attached to marketing, advertising, promotion, and partnership efforts.

  • Work closely with our research team to gather and use customer insights to inform marketing strategies and playlist curation.

Required Qualifications:

  • At least 6 years of experience of relevant marketing, advertising, promotion attached to the entertainment/Brand management business (Film, TV, Music, Brands, Etc.) and/or relevant marketing degree.

  • Bachelor’s degree or equivalent work experience

  • Exceptional work ethic demonstrating flexibility and a professional and collaborative approach at all times.

  • Communication Skills: Excellent verbal and written communication skills for creating compelling content and interacting with audiences.

  • Knowledge of Streaming Platforms: Familiarity with DSPs and social platforms: Spotify, Apple Music, Amazon

  • Strong interest and knowledge of the digital and social landscape -- IG, TikTok, YT, etc., and how to leverage them for marketing purposes.

  • Ability to manage multiple projects at any given time.

  • Highly organized and detail oriented

  • Stellar interpersonal skills.

  • Strong analytical skills.

  • Intermediate knowledge of presentation and creative software applications (Keynote, PowerPoint, Photoshop, etc.)

Position is hybrid, with minimum 4 days a week in our Burbank office.

The hiring range for this position in location is $102,000 - $136,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Music Group:

The music is the soundtrack of our lives – from your favorite hits by popular artists to beloved tunes from films like Mary Poppins and Frozen. Find the music that rocks your world right here at the Disney Music Group (DMG), headquartered in Burbank and home to Hollywood Records, Walt Disney Records, Disney Music Publishing and Disney Concerts. DMG releases film and television soundtracks from the world’s biggest entertainment brands, including Disney, Pixar, Marvel, the legendary Star Wars, ABC and Disney Channel, alongside pop, dance, family music and the catalog of classic rock band Queen. DMG is also an innovator in music distribution and live concerts. If music is your passion, come be a part of the team that brings it to ears all over the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hollywood Records, Inc, which is part of a business we call Disney Music Group.

Hollywood Records, Inc is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.


The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.


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