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Franchise and Licensing Associate (Marketing COE)

Job ID 10089621 Location Burbank, California, United States Business Disney Entertainment Television Date posted May 29, 2024
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Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more.

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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

Do you love TV shows?  Are you a driver that thrive working with studio, talent, and industry leaders?  We have an opportunity for you to unleash your skills.

Based onsite in Burbank, the Disney Entertainment Networks Franchise and Licensing Associate will report to Senior Manager.  The Associate will serve as the central contact for updating, tracking, and managing day-to-day relationship with licensees.

A Day in the Life of an Associate:

  • Manage 3 ecomm stores;,, and

  • Manage social requests across our TV portfolio.

  • Assist with managing day-to-day relationship with licensees, providing information, asset distribution, and resolving issues.

  • Main contact to gain materials from internal partners to prepare, update and help build pitch materials for external partners.

  • Project manage and coordinate event activation under supervision.

  • Responsible for asset management for our central server to make sure it is current.

  • Support Style guide development working with Senior Manager.


  • Main point of contact managing Snow Commerce as a licensee running Shop Hulu, Shop ABC, and Shop FX. Includes merchandise planning according to key beats, driven by content releases, anniversaries, and market activations.

  • Responsible for maintaining licensee contact list, social calendar, and requests across our TV portfolio.

  • Coordinate all product approvals for ecomm.

  • Read and react to business planning including QBR’s (Quarterly business review) as well as collect forecast data from business development and finance.

  • Run and schedule regular conference calls to understand business at retail and support strategy development.

  • Responsible for sending IP related updates to the licensees including fact sheets, retiring artwork and new artwork.

  • Build relationships with internal partners to gather information to create presentation materials in Keynote and PowerPoint.

  • Operate decks in large zoom and in-person meetings including all technical requirements.

  • Create and maintain franchise creative decks, including trade show/event presentations.

  • Organize weekly meetings with licensee, including preparing agendas & recaps.

  • Manage creative assets including necessary clearances needed.

  • Merchandise planner for the activation.

  • Support ideation and solution of the activation.

  • Project manage working with various stake holders including show creatives, legal, and studio.

  • Maintain the library of assets via box.

  • Track and route creative development of style guide elements not limited to photography, character act, editorial, graphics, and packaging.

  • Update and maintain studio PR line sheets, executive line sheets, and monthly product updates.

Basic Qualifications:

  • A minimum of 2 years’ experience working in licensing, consumer products, and brand management required.

  • Experience conceptualizing, constructing, pitching, and editing presentations in Keynote, Power Point required.

  • Experience editing presentations using Illustrator and Photoshop required.

  • Adept at organizing, scheduling, and facilitating meetings.

  • Must live within a commutable distance to Burbank, Ca. (This position will require you to be onsite 4+days a week)

  • High attention to detail, strong communication skills, and the ability to prioritize and pivot to the changing needs in a fast-paced environment required.

  • Experience working in a collaborative corporate/studio environment that is driven by deadlines required.

  • Appreciation and a passion for our content and products required.

Required Education:

  • Bachelor’s Degree.

The hiring range for this position in Burbank, CA is $70,000 to $93,800 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.


The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Hiring Process

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Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.


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