Disney Channels Multiplatform Programming Strategy & Content Planning Associate

Job ID 10109912 Location Burbank, California, United States Business Disney Entertainment Television Date posted Jan. 08, 2025

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Job Summary:

The Disney Entertainment Television Kids Multiplatform Programming Strategy & Content Planning team is responsible for planning and implementing the programming strategy for all short form and long form content across all Disney Channel, Disney XD, Disney Jr. linear and nonlinear platforms. Additionally, this team manages the Disney Branded Television Disney Channels YouTube channels and Nat Geo Kids YouTube channel.

The Disney Channels Multiplatform Programming Strategy and Content Planning Associate is responsible for implementing the content strategy for all content across all Disney Channel, Disney Jr., Disney XD, Disney Descendants and Nat Geo Kids YouTube, including other nonlinear platforms. This includes the accurate creation of schedules and metadata, ordering and distribution of short form video assets and all other duties related to TVE, VOD and other nonlinear platforms. In partnership with key brand stakeholders, this individual will schedule all the assets needed for cohesive multi-platform content plans that drive audience engagement across our social/digital platforms. The Associate will recommend content plans, schedule updates and communicate all information and changes to key internal departments (i.e., Linear Scheduling, Broadcast Operations, Business Operations, Nonlinear Distribution, Franchise, Marketing, Current Series, Television Animation, Legal, Media Relations, Disney+, etc.) and various external partners. The position requires an understanding of content scheduling, nonlinear platforms, and interest in children’s entertainment.

Responsibilities:

Create, update and maintain Disney Channel, Disney Jr., Disney XD, Disney Descendants and Nat Geo Kids video assets and schedules across all current and future digital platforms including, TVE, VOD and YouTube.
Coordinate YouTube Channel titles and descriptions and make real time updates for channel optimization and SEO.
Update Disney Channel and Disney Jr. priority YouTube video trackers.
Liaise with Marketing Teams to ensure cohesive multiplatform strategy driven by short form content.
Liaise with the research team to monitor performance of content across the multiplatform landscape and utilize that information to optimize in real time video performance.
Be responsible for the auditing and maintenance of content on various platforms post-launch.
Partner with content production groups (Original Programming, Short-form, Marketing, Social, etc.) to identify and direct content opportunities.
Partner with Platform Strategy team and relevant creative teams to identify all assets needed across the multi-platform landscape.
Edit video content for YouTube platforms making cutdowns and compilations.
As required, provide support for the wider Disney Channels Programming department including Programming presentations and cross training to support other channels and platforms and assisting on ad hoc projects.

Required Education, Experience/Skills/Training:

Minimum 3 years’ experience in video content planning, programming, or scheduling related field
Familiarity with audience engagement strategies
Knowledge of the competitive media landscape including kids’ brands
Creative and strategic thinker who can solve complex problems and identify creative solutions
Self-starter with the ability to multi-task, prioritize workflow and work well in a fast-paced environment
Highly organized with meticulous attention to detail
Excellent communications skills both written and verbal
Ability to build and manage relationships
Ability to learn new systems quickly, and work independently
Demonstrated experience with Airtable, PowerPoint, Word, Excel, Outlook, Microsoft Teams, Google Docs, Power Point, Keynote

Preferred Qualifications:

Bachelor’s degree in Television or equivalent work experience is preferred
Experience with SEO and/or copywriting
Knowledge of the following systems a plus: Adobe Premiere, YouTube Analytics, M360, Bebanjo, SIMS and Mediator
Experience in a content creation role for social media
Interest in children’s programming

The hiring range for this position in Burbank, CA is $58,700.00 to $78,600.00 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ABC Cable Networks Group, which is part of a business we call Disney Entertainment Television.

ABC Cable Networks Group is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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Explore this Location Burbank, CA

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