Skip to main content
BE YOU. BE HERE. BE PART OF THE STORY.

Analyst, Performance Marketing

Job ID 10103205 Location Burbank, California, United States Business The Walt Disney Studios Date posted Oct. 29, 2024
Apply Now

ENJOY THE MAGIC

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more.

*Benefits and eligibility may vary by business and location

  • HEALTH INSURANCE & WELLBEING
  • CHILDCARE OPTIONS
  • PAID TIME OFF
  • RETIREMENT PROGRAMS
  • TUITION ASSISTANCE
  • WEEKLY PAY
View All Benefits
sunrise over The Walt Disney Studios Diana
"There are so many opportunities to grow and learn within Disney! There is never a dull moment at work."

Diana, Principal Counsel

Job Summary:

Title:  Analyst, Performance Marketing

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization.  The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.  Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business.  Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.  

This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios.

Job Responsibilities: 

For the current position, the Performance Marketing team is looking to add an associate analyst to a performance marketing pod with a background in advertising media.

  • Working directly under and with the Senior Team Leads to assist with the building and implementation of performance marketing strategy for theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns
  • Assist the performance marketing pod with the build and implementation of a holistic, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party data
  • Assist the performance marketing pod with auction bid, pacing, and optimization strategies to improve media performance
  • Assist with monitoring testing setup within ad platforms to ensure success of test campaigns
  • Assist with monitoring taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processing
  • Assist the performance marketing pod with analytics/reporting insights for campaigns 
  • Working cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing efforts
  • Participating as a member of a cohesive and collaborative, cross-functional Performance Marketing team
  • Support internal teams when necessary with ad hoc projects 
  • Maintain knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business stakeholders
  • Maintain knowledge of performance marketing business processes with pod members and other relevant business stakeholders.

Basic Qualifications: 

  • Bachelors degree
  • 3+ years in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic/Search/YouTube Auction Buying
  • Knowledge of ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)
  • Well-organized, detailed-oriented individual
  • Knowledge of ad technology ecosystem
  • Knowledge of digital ad serving, tracking and implementation
  • Familiarity with Excel
  • Ability to work across multiple projects effectively that meet deadlines within a fast-paced environment
  • Ability to work on-site in Burbank, in a hybrid capacity

The hiring range for this position in Burbank, CA is $87,000 to $116,710 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Apply Now

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Hiring Process

  • Where Does Your Story Begin?

    Explore Disney Careers and the Life at Disney blog to learn about all the amazing opportunities waiting to be discovered at The Walt Disney Company.

  • Be Part of the Story

    There are many different brands and businesses to explore. Once you've found the opportunity that is right for you, take the next step by completing your application.

  • The Next Chapter

    Once you've applied, you will receive an email allowing you to access your candidate dashboard. Create your login and make sure to check your dashboard often to see your application progress.

Explore this Location Burbank, CA

Billed as the "Media Capital of the World," Burbank boasts more than 1,000 media and entertainment companies, including the main headquarters for The Walt Disney Company.

OUR CULTURE

Related Content

  • Executive Leadership

    Our senior executives bring tremendous experience, visionary thinking and a shared commitment to excellence, creativity and innovation to the day to day operation of the company.

    Learn more 
  • Social Responsibility

    Explore our commitments and our work to create a better world through our stories, experiences, operations, and philanthropy.

    Learn more 
  • Diversity, Equity, and Inclusion

    At Disney, we are committed to creating a better world. A world of belonging where each person feels seen, heard, and understood. A world filled with hope and promise.

    Learn more 
  • Heroes Work Here

    Heroes Work Here reflects the long history of respect and appreciation Disney has for the U.S. Armed Services. We recognize the commitment and dedication it takes to serve your country, both as military personnel and military spouses, and value the leadership skills and sense of purpose it has instilled in you.

    Learn more 

Sign Up for Job Alerts

Get the latest job opportunities as they become available.

Watch Our Jobs

An asterisk indicates a required field.

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

By clicking "Submit", you agree to our Terms of Use (opens in new window) and acknowledge that you have read our Privacy Policy (opens in new window).

By clicking "Submit", you agree to our Terms of Use (opens in new window) and acknowledge that you have read our Privacy Policy (opens in new window). If I have elected to receive marketing messages or newsletters, I may withdraw my consent for these marketing messages at any time.

By clicking "Submit", you agree to our Terms of Use (opens in new window) and acknowledge that you have read our Privacy Policy (opens in new window), Cookies Policy (opens in new window) and EU Privacy Rights (opens in new window).

How we use your personal information and your rights:

  1. Your personal information is controlled by The Walt Disney Company Limited of 3 Queen Caroline Street, London, W6 9PE, United Kingdom.
  2. When you visit or shop with Disney or use any Disney product, service or mobile application, other members of The Walt Disney Company Family of Companies may also use your information to provide you these services, personalise your experience and send you service related updates and communications.
  3. You have a number of rights including the right to request access to, change, or remove your personal information, or to change your marketing preferences (including withdrawing your consent at any time.) Please see our Privacy Policy (opens in new window) to learn more about managing your marketing preferences or deleting your account.
  4. Our Data Protection Officer can be contacted by emailing: dataprotection@disney.co.uk.
  5. You have a right to lodge a complaint with the UK Information Commissioner's Office: https://ico.org.uk/ (opens in new window).
  6. For more information about Disney's data collection and use practices please read Disney's Privacy Policy (opens in new window).

By clicking "Submit", you agree to our Terms of Use (opens in new window) and acknowledge that you have read our Privacy Policy (opens in new window) and Collection Statement (opens in new window).

For more information about our general data collection, use, and practices, including how to manage your preferences, please read our Privacy Policy (opens in new window). I have read and agree to the Terms of Use (opens in new window).

Privacy Policy Agreement

Privacy Policy Agreement

Privacy Policy Agreement

Privacy Policy Agreement

Privacy Policy Agreement