Analyst, Performance Marketing
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Job Summary:
Title: Analyst, Performance Marketing
Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.
This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios.
Job Responsibilities:
For the current position, the Performance Marketing team is looking to add an associate analyst to a performance marketing pod with a background in advertising media.
- Working directly under and with the Senior Team Leads to assist with the building and implementation of performance marketing strategy for theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns
- Assist the performance marketing pod with the build and implementation of a holistic, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party data
- Assist the performance marketing pod with auction bid, pacing, and optimization strategies to improve media performance
- Assist with monitoring testing setup within ad platforms to ensure success of test campaigns
- Assist with monitoring taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processing
- Assist the performance marketing pod with analytics/reporting insights for campaigns
- Working cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing efforts
- Participating as a member of a cohesive and collaborative, cross-functional Performance Marketing team
- Support internal teams when necessary with ad hoc projects
- Maintain knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business stakeholders
- Maintain knowledge of performance marketing business processes with pod members and other relevant business stakeholders.
Basic Qualifications:
- Bachelors degree
- 3+ years in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic/Search/YouTube Auction Buying
- Knowledge of ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)
- Well-organized, detailed-oriented individual
- Knowledge of ad technology ecosystem
- Knowledge of digital ad serving, tracking and implementation
- Familiarity with Excel
- Ability to work across multiple projects effectively that meet deadlines within a fast-paced environment
- Ability to work on-site in Burbank, in a hybrid capacity
The hiring range for this position in Burbank, CA is $87,000 to $116,710 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About The Walt Disney Studios:
For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.
Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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Explore this Location Burbank, CA
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