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Senior Social Media Specialist - Youth Sports

Job ID 10092786 Location Bristol, Connecticut, United States / New York, New York, United States Business ESPN Date posted Jun. 20, 2024
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"I didn't think it was possible that something I did for fun - telling sports stories through stats - could become my job until I came here."

Ana, Sr. Researcher, ESPN

Job Summary:

ESPN is seeking a Senior Social Media Specialist to discover, develop, and distribute content across ESPN social media platforms, with an emphasis on youth sports content (high school sports and below) that will grow our SportsCenterNEXT brand.

This position is preferred to be based in Bristol, CT but may be open to New York, NY.

An ideal candidate must have a passion and knowledge of sports and have extensive experience writing social copy under pressure, experience finding, sourcing and aggregating user-generated content and know the high school sports landscape. The candidate will be expected to work with both internal and external stakeholders.

The Senior Social Media Specialist will also be responsible for composing comprehensive plans and reports in support of high school sports and collaborating across multiple teams to lead successful projects from start to finish. The Sr. Social Media Specialist will report to the Sr. Social Media Manager, Audience Expansion.


  • Edits and approves social posts across the Social Team for journalistic accuracy, audience relevance, and tone, including real-time decision-making at various stages of content development.
  • Creates content (visual, video, text) that is optimized for social platforms, specifically Instagram, TikTok, Facebook and Snapchat.  
  • Manages content planning and strategy for our high school sports content on SportsCenterNEXT and as well as additional ESPN social brands as applicable.
  • Knows how and where to find high-engaging UGC content before competitors.
  • Collaborates with multiple internal partners to make social content compelling and comprehensive to a youth audience.
  • Direct management of one employee, assigning work to select peers and designers as needed.
  • Maintains proficiency and knowledge in all the latest social media trends and best practices.
  • Analyzes metrics performance of social content and incorporate insights into future content decisions.
  • Performs supervisory duties and leads projects intermittently for the social team (ex: leads content plans for an upcoming national high school tournament on ESPN).
  • In partnership with the Senior Manager, Audience Expansion, collaborate and guide agency work supporting the SportsCenterNEXT account.
  • Sports happen on nights, weekends, and holidays; shifts during these times will be regular and required in this position.


  • A minimum of 3 years’ experience working in a fast-paced social media environment with content creation responsibilities or relevant experience.
  • A minimum of 2 years’ experience using video editing software (e.g. Final Cut, Premiere).
  • A minimum of 2 years’ experience using photo editing software (e.g. Photoshop, InDesign).
  • Skilled in social media comprehension and execution across multiple social media platforms including TikTok, Instagram, Facebook and Snapchat.
  • Possess excellent news judgement and verbal/written communication skills.
  • Strong understanding of journalistic standards.
  • Ability to work quickly and juggle multiple tasks during a typical workday.
  • Ability to analyze and apply data to decision-making.
  • Appreciation and understanding of popular culture that contributes to an understanding of the tastes of ESPN’s social media followers.
  • Understands the high school sports competitive landscape with demonstrated knowledge about the up-and-coming stars and who resonate with younger fans on social.

Preferred Qualifications:

  • Previous brand voice and account launch management.
  • Advanced knowledge of the latest social media and tech trends.

Required Education:

  • High School Diploma

Preferred Education:

  • A Bachelor’s degree or equivalent in journalism, communications, online/multimedia or related field

Additional Information:

  • Must be comfortable working weekends and nights.


The hiring range for this position in New York, NY is $77,100 to $103,400 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About ESPN:

Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ESPN Enterprises, Inc, which is part of a business we call ESPN.

ESPN Enterprises, Inc is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.


The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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Explore this Location Bristol, CT

The Heart of Connecticut Bristol, Connecticut is just two hours from Boston and New York and just an hour from the shoreline. From the natural beauty of picturesque hills and fall foliage, to the high tech satellite dishes of ESPN, Bristol’s “City sized” with a small town vibe, offering wonderful memories no matter your pace.


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