Digital Integration Manager (PH)
Job Summary:
Digital Integration Manager (PH)
Job Summary:
The Digital Integration Manager – Content Strategy will serve as the Disneyland Resort (DLR) liaison for TWDC Digital Marketing and Global Disney Experiences (DX) Public Relations, responsible for developing and implementing integrated DX digital content strategies in support of the DLR business. The ideal candidate will be a solution-oriented leader with proven ability to effectively partner in a highly matrixed organization.
Key Responsibilities:
Collaborate with site/portfolio partners to develop a keen understanding of their business, build strategic internal relationships, and provide effective digital strategies
Facilitate key stakeholder integration and collaboration (site/portfolio project owners, editorial leads, program leads, creative leads, etc.) to drive efficient and aligned digital support – from planning and ideation to developing holistic DX digital content strategy for creative execution and distribution
Provide platform relevancy guidance to support successful outcomes for all variations of projects, campaigns, and initiatives
Work with public relations/ public affairs teams to ensure alignment with key franchise and campaign initiatives and/or site launches, and identify #DisneyCastLife opportunities and extensions
Represent segment-level perspective to cultivate and build upon site/portfolio strategies and creative ideas
Lead discussions between creative team, site/portfolio partners, and other key partners (Marketing, Entertainment, Walt Disney Imagineering, Food & Beverage, Corporate Alliances, etc.) to formulate content ideas and facilitate concept approval
Assist as or identify an on-site strategy director for media events, photo/video content shoots, and other stakeholder engagements
Report out on program successes and opportunities to drive site/partner business result
Minimum Requirements:
Bachelor’s degree in marketing, communications, or a related field.
5+ years of experience in a role within public relations, marketing, or a related field, with a proven track record in complex projects.
Strong leadership and relationship building skills. Proficient in public relations/marketing project management and coordination.
Extensive understanding of public relations strategies, content creation, and marketing operations. Familiarity with Disney Experiences and related marketing strategies is a plus. Knowledgeable about current social media trends and able to translate that into engaging content and earned/owned media efforts with a focus on ROI
Ability to work outside of business hours and some weekends as business needs require for video shoots, content capture and panelist training.
The hiring range for this position in Glendale, CA is $115,500 - $154,800 per year. The hiring range for this position in Orlando, FL is $110,000 - $147,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Walt Disney Parks and Resorts U.S., Inc., which is part of a business we call Disney Experiences.
Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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