Senior Executive - Ad Sales, Hindi Movies, English, Info FCT
Apply NowJob Summary:
About the Role:
This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Hindi Movies, English, Info FCT. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.
Context:
Star Gold is our flagship Paid Hindi movie Channel in Tier-1 Market and is a critical part of any client's Hindi Speaking Market plan. It has been amongst the leaders in terms of reach across Hindi Movie channels and has been contributing significantly in terms of revenues. Also, Star Movies & Star World are our flagship English Channels and are the biggest platform for movie premieres, and impacts like Oscars and MasterChef Australia. The role is very critical in achievement of regular revenues, identifying MOTM sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.
The cluster comprise of Star Gold Romance, Star Gold Thrills & UTV Bindaas. Star Romance & Thrills have recently been relaunched and out of them Thrills have come on Free Dish which have led to channel climbing up the rankings. SG Thrills is now among top 4 channels in the Hindi Movies genre and require focus to have incremental growth and at the same time SG Romance needs attention since it is a growing channel in the genre.
Key Responsibilities:
Strategic / Policy related KRAs
• Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
• Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
• Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
• Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
• Build a strategy to derive maximum revenue for your accounts
Operational / Process / Technology related KRAs
• Create, negotiate and close deals that maximize price/market share and deliver on the client’s and agency’s marketing objectives and expectations.
• Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
• Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
• Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.
• Business development to identify new clients
Financial Accountability / Commercial Impact
• Accurate monthly revenue projections
• Meet or exceed monthly/quarterly/annual quotas
• Achievement of CPRP benchmarks and high market share
• Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions
• Continuously strive to identify opportunities to maximise revenue opportunities
Performance Measures:
• Monthly / Quarterly / Annual Revenue
• Price / yield
• Client Count (Effective coverage)
• Accuracy of projections and productivity
Qualifications:
• Minimum Qualification: MBA
• Total of about 2-5 years of sales experience
Personal Attributes:
• Business acumen
• Networking and relationship building
• Collaboration
• Learning agility
• Analytical thinking
• Result orientation
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation, and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
About The Walt Disney Company (India):
Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).
Sign up to receive the latest news and company information
Global Opportunities
US & Canada
The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
Search All US & Canada JobsLATAM
The Walt Disney Company Latin America is the leading family entertainment company in Latin America and has been present in the region since the 1940’s when Walt Disney traveled to Brazil, Argentina and Peru.
Search All Latin America JobsEMEA
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
Search All EMEA JobsIndia
The Walt Disney Company entertains, informs and inspires people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.
Search All India JobsAPAC
For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets across the APAC region.
Search All APAC JobsThe Walt Disney Company is a global community of unparalleled storytellers, creative minds, and innovative technologies, with offices located across the globe.
-
-
-
-
-
Benefits Our Benefits
-
-
-
Career Development Candidate Resources
-
Career Development Employee Stories A Day in the Life of Anthony, a Disney Recreation Coordinator
-
Employee Stories Behind the Magic with Jenn, Disney Vacation Club Project Manager
-
Career Development Diversity, Equity, and Inclusion Employee Stories Bringing Passion Through Storytelling: Meet Staff Writer, Zaire!
-
Diversity, Equity, and Inclusion Employee Stories Celebrate Black History Month: How Their Stories Inspire Others to Dream
-
Diversity, Equity, and Inclusion Employee Stories Celebrate Black History Month: Why the Work We Do Matters
-
Employee Stories Creating a Culture of Safety: Meet Krista
-
Career Development Employee Stories Creating Home-Away-From-Home Magic as a Houseman at Disneyland Resort
-
Employee Stories Work & Innovation Creating Wonders & Ensuring Safety: Meet Jana, Structural Engineer, Disneyland Resort
-
Career Development Employee Stories Disney Chefs Share Their Advice for Aspiring Culinary Talent
-
Career Opportunities Disney Cruise Line manager of HR shares new opportunities in The Bahamas
-
Career Opportunities Career Development Disney Cruise Line’s leadership team in The Bahamas on growth, building careers, and making magic
-
Benefits Culture & Values Disney named Top Adoption-Friendly Workplace
-
Career Opportunities Students & Recent Graduates Dreams Take Flight with UK Early Careers
-
Career Development Diversity, Equity, and Inclusion Four Women in Leadership Growing Their Careers in Japan
-
Career Development Employee Stories Work & Innovation From Concept to Console: Meet Winslow, Producer III, Disney Games
-
Employee Stories Students & Recent Graduates Ireland Intern Spotlight: Meet Ellen and Karla!
-
Employee Stories Students & Recent Graduates Meet 3 Japanese Trainees Starting Their Career With Disney
-
Diversity, Equity, and Inclusion Culture & Values Employee Stories Meet Artemis: EMEA Talent Acquisition Intern
-
Career Opportunities Diversity, Equity, and Inclusion National Geographic Announces Third Year of Field Ready Program
-
Career Opportunities Employee Stories Nontraditional Career Paths Lead to Technology & Digital Opportunities at Disney Parks
-
Career Development Diversity, Equity, and Inclusion Employee Stories Q&A with Domi Flores-Wong: A Nontraditional Career Path into Technology at Disney
-
Work & Innovation Securing the Magic at Disney
-
Career Opportunities Employee Stories Taking a Chance and Finding a Dream Job: Meet Kati, Ride & Show Technician
-
Diversity, Equity, and Inclusion To Be Young, Gifted, and Black: Wisdom and Stories from Emerging Black Leaders at Disney
-
Hiring Process Employee Stories Unlock the Magic: Your Guide to Disney College Program Character Performer Auditions
-
Employee Stories Will, Disney Cruise Line HR manager and Navy veteran, supports crew and discovers his own Disney magic
-
Diversity, Equity, and Inclusion Culture & Values Employee Stories Women + Tech BERG Spotlight: Meet Four Female Technologists
-
-
Culture & Values Students & Recent Graduates Disney Internships Lead to Magical Friendships and Careers at Hong Kong Disneyland Resort
-
-
Employee Stories Life at Disney Blog
Sign Up for Job Alerts
Get the latest job opportunities as they become available.
Share:
Links open in new tabs.